Ahmad Chaalan A

Ahmad Chaalan

Riyadh, منطقة الرياض‎

This professional is in active search of jobs

About me:

Organizations today need strong sales leadership at the helm, to meet ever-changing business goals. As Country Manager – Distribution & Corporate Channel at GERAB Systems Technology (Low-Current Field), Riyadh, Saudi Arabia, I govern all operations within the country; P&L (Profit & Loss), revenue, cash and targets.  

Conceiving, developing and executing strategies that drive revenues, growth, competitive market positioning, profits and shareholder value is what I do best. Throughout my career, I have successfully managed complex business functions/initiatives and achieved exceptional results.

An accomplished sales strategist and solution-oriented manager, I thrive in challenging, fast-paced environments where my performance directly impacts the top line. In addition, I have excellent organizational leadership and decision-making skills that can make an immediate contribution to your operations and business development.  Possess strong negotiation skills for achieving business goals.

I look forward to a favourable response and would welcome an opportunity to schedule a meeting in order to discuss my candidature in greater detail.

Appreciate your time and consideration. 



  • Bachelor's degree/higher diploma, Electronic Engineering from Wentworth Institute of Technology, Boston, United States 


  • Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer centric market/sell plans and programs, which increased the sales and margin growth by 53%
  • Successfully managed P&L responsibility and cultivated excellent relationships with new prospects & existing customers
  • Developed and deployed quarterly and annual plans, programs and policies for company Sales Managers; backed all cross-company sales objectives such as budgets preparation, forecasting of sales targets, and so on
  • Conducted statistical analysis to determine potential growth; designed sales performance goals and monitored performance on a regular basis
  • Supervised sales and marketing manpower as well as the hiring and training of personnel; tracked performance of company’s sales unit (staff, account and regional managers)
  • Designed successful sales techniques/strategies/tactics using customer and market feedback
  • Analyzed the client list for growth opportunities; researched and supervised new sales prospects
  • Governing all operations within the branch; P&L (Profit & Loss), revenue, cash and targets
  • Preparing business performance reports on quarterly basis
  • Hiring & managing staff encompassing performance monitoring & training staff as required
  • Discovering new ways of securing existing and potential customers
  • Evaluating the company’s product or service within the market
  • Conceptualizing market strategy to promote products in the market
  • Building the relationship between the company and its partner’s portfolio
  • Handling sales, purchasing, distribution, warehousing and staff costs
  • Liaising with various departments and negotiating with vendors, with respect to sell-in and sell-out plans, marketing plans, pricing and other marketing activities and events
  • Attaining customer acquisition, retention and cross selling; enforcing the company’s policies, principles and procedures; analyzing competitor’s activities
  • Involved in reconciling any inventory discrepancies
  • Addressing customer issues in a timely and professional manner
  • Engaged in overseeing branch stock levels through conducting weekly stock-take
  • Assessing team member’s performance and using the findings to support remuneration/ promotion decisions
  • Conducting market research, anticipating future market opportunities/ competitive threats, formulating and implementing business plans to maximize the company’s share in the new/ existing market
  • Drafting monthly sales forecasts, performing sales analysis and implementing key strategic decisions to achieve the targeted and planned market shares through product branding and streaming programs


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