Ashraf Fatini

Strategic Regional Sales, Marketing & Export Executive with 20+ years of experience 
driving revenue growth, international expansion, and operational excellence across 
building materials, water treatment, and chemical industries. Proven track record of 
delivering up to 700% sales growth, increasing annual revenues by 150%, and 
expanding export markets across the Middle East, Africa, and North America. Expertise in 
ERP/CRM systems (SAP, Oracle, Microsoft Dynamics GP), full export cycle management,
distributor development, infrastructure project sales, and government contract 
negotiation. Recognized for transforming sales operations into scalable, performancedriven business units.

• Regional & International Sales Management
• Export Operations & International Trade Documentation
• Market Expansion & Distributor Development
• Strategic Marketing Planning
• Government Relations & Contract Negotiation
• Water Treatment & Chemical Applications
• ERP/CRM Systems (SAP, Great Plains)
• Team Leadership & Performance Management

EDUCATION
B.S. Environmental Science – King Abdulaziz University, Jeddah, Saudi Arabia
CERTIFICATIONS & TRAINING
 PMP Certification (2025)
 Sales Skills – Wilson Learning Center (Dubai, 2007)
 Risk Assessment (2010)
 Human Resources Training – Taqat Center (2018)
 Water Chemistry, Wastewater Treatment & RO Units – BWT
 Microsoft Office & Data Processing (1995–1999)