Diaa saleh

• Combine entrepreneurial drive with business-management skills to drive gains in revenue, market share and profit performance.
• Communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members.
• Cultivate excellent relationships with new prospects and existing customers.
• Turn around lagging operations and prepare companies for fast growth and profitability.

• Developing and implementing the traditional trade channel strategy in line with the company objectives
• Develop & manage the following annual Budgets:
• Annual sales budget by (channel – Category – Customer Type)
• Growth to Net budget
• Trade Spend Budget by Buckets for each channel
• Identifying the Key Customers and develop special Business Development Agreement (BDA’s) to grow our business through win – win Approach based on performance.
• Setting the Yearly strategic Priorities (KPIs for the traditional trade channel). 
• Introducing new business module through the sub distributors, to increase the coverage with effective cost at the unreachable areas by the company sales team.
• Ensure having Major of success for sales team by developing effective sales fundamentals Dashboard which 
• includes (Active customers, number of SKUs per invoice and Avg SR per invoice), and ensure Top SKUs are invoiced in each order
• Sales Team Development and managing all poor performers to ensure having strong Sales Staff.
• Managing the secondary supply chain (Monthly Demand Forecasting by SKU) to ensure having sufficient stock cover at any point of time. 
• Coordinating with the logistic team to ensure we have the right stock per warehouse and setting criteria for having sufficient level stock per warehouse.
• Developing sales manual for all sales team force (all positions) to have better view on each role.
• Coordinate with IT department to ensure having effective measures for each channel/sales team

Bachelor of Commerce with specialization in Accounting from Ain Shams University – Cairo