Moawya Shahin

A Digital Marketing Expert with exceptional marketing skills and more than 8 years,
helping a wide range of brands in many fields events-management such as
(Hundai Jordan, Iqraa TV, ART TV, Restaurants and cafes ( Tche Tche, Steakanji,
haleem Zaman), Pastry shops(Saadeddin),Beauty Salons, Gyms ,to achieve their
business goals.
Using my abilities of analytics, measurement, social media
management, planning executing, challenges solving, crisis management - digital
transformation through all digital channels ( websites - social media - mobile
Apps - automation ).

● An expert on all paid ads (Google, Facebook, Instagram, Twitter, Snapchat, Apple
ads, and Linkedin. )
● Excellent ability to improve the ROI using many strategies [budget managing,
long-term planning, data managing], and tactics such as [analytics, customer
journey, touchpoints - optimization].
● I have the ability to handle multiple projects while keeping stakeholders expectations managed.
● I love creativity, I have a solid experience in art direction, graphic design, and video editing.
● Up to date with all new trends in the field, while keeping an eye on the latest business development.

• Digital Marketing Manager

Nana Application, Riyadh 

Research and adopt new digital marketing tools for improved performance

• E-commerce Manager & Digital marketing Manager - Sep 2020 Until present
  Del Monte MENA, Jeddah, Saudi Arabia
  • Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
  • Develop and implement ecommerce strategy to improve website performance. 
  • Work with developers to improve website speed. 
  • Work with the marketing team to improve quality and traffic acquisition.
  • Research market to discover new trends and technologies to improve website performance.
  • Analyze various data to deliver data driven strategies, top performance and achieve KPIs.
  • Oversee or directly manage digital marketing channels across PPC, SEO, display, affiliates and email marketing and social media.
  • Develop content calendar and oversee website uploads and landing pages development.
  • Effective budgeting and control.
  • Report on performance.
  • Developing and overseeing digital marketing strategies.
   
• E-Commerce & Digital marketing Manager - Aug 2016 to Sep 2020
  Saadeddinpastry, Al-Riyadh Governorate, Saudi Arabia
  •Planning and executing digital campaigns "free and paid" on different platforms, "SEM-SMM-SEO-PPC-PPM,etc..” •Creating, developing and executing the digital strategy, set goals, managing the annual budget allocation. 
  •Creating and developing social media channels, following up the daily and weekly plans, Defining the right channels and the budget for each one based on the target audience. 
  •Creating and developing an online presence, such as "website, digital signage, etc…” 
  •protecting brand reputation, increasing brand awareness. 
  •Establishing new ideas to reach top engagement and get the best results and highest efficiency at the lowest cost •Was a team leader, set tasks, job description for members, built a healthy atmosphere 
  •Reporting performance and measuring KPIs and in simplifying the information
  •Outsource contracting "agencies – service providers – individuals - influencers -vendors", negotiating pricing
  •Following-up competitors benchmark and the latest updates on the market field, discovering new opportunities.
  •Maintains Web environment by identifying system requirements; installing upgrades; monitoring system performance. •Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
  • Maintaining our social media presence across all digital channels.
  •Measuring and reporting on the performance of all digital marketing campaigns.
• Web and Graphic Designer - Jan 2016 to Jul 2016 
  Rubicon Group Holding, Amman, Jordan 
  • I worked on this project for Saudi ministry of education, to computerize the educational curriculum of the primary schools.
  •During the project, the following tasks were assigned to me:
  -To design user interface (UI/UX) and to analyze texts of books and to convert them into interactive screens.
  - Design animation and Vector Graphics.
   
• Web and Graphic Designer - May 2015 to Nov 2015
  Medad Alghad, Al-Qaseem Governorate, Saudi Arabia
  • Designing publications.
  • Designing the interface for several websites.
  • Managing several projects for Saudi ministry of education.
  • Providing training on (Fedena) system, which is related to private school’s sector.
   
• Web and Graphic Designer –(Contract) Sep 2013 to Aug 2015 
  Elian-I, Amman, Jordan. 
  • Designing a user interface for several educational applications for government agencies inside and outside Jordan.
   
• 3D Artist –Mar 2015 to May 2015 
  Clicks, Amman, Jordan.
   - Creating Three-dimensional designs for the German Ministry of Health
   - Creating human organs models, and Designing animations to illustrate some of the processes that take place inside the body. 
   
• Web and Graphic Designer - Sep 2013 to Jun 2014 
  Rubicon Group Holding, Amman, Jordan 
  • I worked on this project for Saudi ministry of education, to computerize the educational curriculum of the primary schools. 
  •During the project, the following tasks were assigned to me: 
  -To design user interface (UI/UX) and to analyze texts of books and to convert them into interactive screens.
  - Design animation and Vector Graphics. 
   
• Game Developer – Jul 2013 to Oct 2013 
  UNDP, Amman, Jordan 
  UNDP Game Project (Paid Training). 
   
• Game Developer – Jun 2012 to Aug 2012 
  Wizard Productions, Amman, Jordan 
  Training.

• Princess Sumaya University for Technology.
  Degree Name: Bachelor.
  Field Of Study: Computer Graphics and Animation.
  Dates attended or expected graduation 2008 – 2013