Mohamed Assar

An ambitious business leader with a practical hands-on over 28 years of experience in the hospitality industry,  offering wide range of expertise in strategic assessment, establishing, developing, planning and implementation of business solutions as well as strengthening of management teams to increase efficiency and profitability of leisure industries. Demonstrating strong expertise in sales, marketing, revenue management and hotel operations as well as breakthrough experience in regional and corporate multi-properties

KEY QUALIFICATIONS
• Over 10 years of P&L and Budget / People‘s Management Responsibilities as a Department Head in different properties
• Project Management /Business Development (Pre-Opening of four properties).
• Sales & Marketing Communications/Public Relations/E-Commerce
• Thorough knowledge of Online/Offline travel systems/Finance & Profitability.

SPECIAL SKILLS

• P&L and budgeting                         - Staff Trainings (qualified trainer for negotiation/Advanced Selling Skills).
• Project Management   - Sales & Marketing  
• Creativity                                          - Online /Offline Travel Management
• Events Management                       - Revenue Analyses.

Professional Experiences 

Resort Manager                                                                                                                                                    Oct 2019 to date 

Delmar Resort / Dhahran, KSA (Luxury Challets)

• Responsible for renovation of 56 All Villa property including exclusive 20 Pool Villas  projected to be open in Q4 2022 in terms of (Design /FF&E /SOE / Furnishing/budgeting /Recruitment/Purchasing/property management financial reports/sales and marketing/maintenance/ PMS System Integration ).

Key Accomplishments 

• Restructured the resort from scratch including concept /furniture/F&B outlets/Amusement centre, room’s revenue, operations of front desk, reservation office, and guest service managers ahead of opening.
• Planed activities, room/ F&B revenues, operations of front desk, reservation office, and guest service managers ahead of opening.
•  Authorized the schedules for the entire property staffing /trainings, managed the expenditures and pre-opening budgets to insure they are being maintained.
• Successfully done with Hotel Management System integration, Website Development, OTAs contracting, Social Media and Marketing Plan, Recruitment of all department heads.
• Hotel Furnishing /FF&E/ Snagging lists /Budget.
• Maintained a high morale and productivity as well as good communication within the team.
• Monitored the level of maintenance done compared to the plan provided by the department and constantly working on improving it through investigation, analysis and corrective action, and delegating tasks and then empowers.
• Created effective structures, SOPs and integration’s systems are in place to ensure timely, efficient opening.

Director of Sales & Marketing                                                                                                                         Feb 2017 to Feb 2018

Al Faisaliah Resort & Spa Durrat Al Riyadh, KSA    (Leading 5 star)                                                

• In charge of Sales, Marketing, Events and Reservations (Managing a team of 15) for this 162 remarkable abodes.
• Key Accomplishments
  • Successfully Increased number of active corporate accounts to 2000, which represent the High-End Market, resulting into a total of 50% of the actual room night’s production and achieving total revenue of SAR 25 Mil per calendar year during the first year in operation.
  • Increased corporate segments by20 % VS BUDGET.
  • Achieved Revenue goal of SAR 60 Million during the year 2017 out of which 25 Mil was achieved as Room's

Revenue including annual and daily rentals, 30 Mil F&B, and 5 Mil membership sales with direct sales activities

Director of Sales & Marketing                                                                                                                          Jan 2015 to Jan 2017

Sunset Beach Resort, Marina & Spa-Al Khobar, KSA (Leading 5 star)                                             

• Function as the leader of the Sales, Marketing, Member’s Relation and Revenue team (Managing a team of 8) of this luxurious 5* property (251 Chalets, Beach Villas, Uno Units and Cabanas).
• Re-structured the Sales & marketing office in the resort based on Market requirements
• Conducted feasibility studies and managed new Loyalty programs and corporate brand identity. 
• Monitored, evaluated and reviewed resort performance and assisted in setting directions for the Sales and Marketing department.

Key Accomplishments

• Increased corporate segments by 10 % VS last 2 years.
• Supervising the electronic distribution set-up for resort.
• Achieved Revenue goal of SAR 86 Million during the year 2017 out of which 25 Million was achieved as room’s revenue including annual and daily rentals ,45 Million F&B ,16 Millions membership sales with direct sales activities.

Director of Sales & Marketing (Pre-Opening)                                                                                              Dec 2013 to Dec 2014

Swiss-belhotel ,Bahrain  (4 star deluxe )

 Responsible for both Sales & Marketing activities including:

• Created and implemented tasks oriented Critical Path for Sales, Marketing, and Revenue /Reservation activities with a proper time frame per activity.
• Successfully handled all pre-opening activities, of The Hotel and setting up Sales & Marketing office strategies and procedures.

EAM in charge of Sales & Marketing                                                                                                                  July 2010 –Nov 2013

The K Hotel Bahrain /Gulf hotel Bahrain (4&5 star)

• Responsible for all Sales & Marketing operation & pre-opening plans, including.
• Managing a cluster Sales & Marketing team cross selling both properties (total 12 including Sales, Marketing and Reservation).

Key Accomplishments

• Managed to increase room’s revenue budget by 9% in 2012 VS 2011 resulting into achieving BD 100.000 ROOMS REVENUE.

Director of Sales                                                                                                                                                 June2007- June 2010

Banyan Tree Desert Spa and Resort, Bahrain (Leading 5 star)

• Guide a sales team of three (7) Sales Managers, Coordinator, reservation Manager and an Events Manager,
• developing their skills of both sales and administrative functionality.

Key Accomplishments:

• Successfully handled all soft opening activities, setting up sales office strategies and procedures, working under
• pressure, being in a remote area (in the middle of the desert), achieved U$ 5 ML leisure GCC ROOM’S REVENUE 

Asst. Director of Sales in charge of Saudi Arabia                                                                                                 June 2001 –June 2007

InterContinental Regency Hotel Bahrain (5 Star)  

Key accomplishment                                                           

• Successfully managed more than 300 clients, resulting into a total of 20% of the actual room night’s production and achieving total revenue of U$ 1.6 Million per calendar year (ROOMS/ F&B EVENTS)

Asst. Sales Manager                                                                                                                                                                June 1999- June 2001

Sheraton Dammam Hotel & Towers, KSA (5 star)                                           

Asst. Front Office Manager                                                                                                                                                   June 1994 –June 1998 

Sheraton Jeddah Hotel, Resort and Villas, KSA (5 star)

Education

Bachelor of Commerce (Business Admin), Cairo University, Egypt                                                                                         Sep 1993

Personal Development 

• Sales Certifications, Essential Selling Skills by Claviga –Bahrain 2008 
• Sales Certifications, Selling effectively through channels -Cairo 2006 
• E- Commerce and Holidex System – Cairo 2006 
• IHG Hotels Career Development Program, Pathway candidate –Kuwait 2005 
• Accounting Training, Accounts for non-accountants –Bahrain 2004 
• Leadership Training, Four Roles of Leadership –Bahrain 2003 
• Advanced Sales Certificate, Strategic Sales II –Cairo 2002 certified trainer for ME division –Lebanon 2001
• Excellence in Strategic Selling – Kuwait 2001 
• Advanced Negotiation Skills Certified Trainer- Abu Dhabi 2000
• Starwood preferred guest program Leader’s Training –London 1999
• Sheraton Top Accounts Retention System – Dubai 1999