Mohamed El-Shafie

Highly Creative and Results-Oriented Creative Director with a track record of success in branding, web design, and event design. Led and managed teams to achieve significant milestones, including launching new company visual identity, communication and marketing materials, websites, event designing, and exceeding client expectations. Team leadership, creative design, project management, and effective communication. Seeking a challenging role to leverage my expertise and drive innovation.

06/2023 – Present

Creative Manager

Horizon for Environmental Consulting 
Cairo, Egypt

Design & Visual Communication

• Designed and implemented a new company logo.
• Created engaging layouts and infographics for environmental studies, reports, and presentations.
• Developed visually appealing marketing materials, including brochures, flyers, and social media graphics.
• Proficient in Adobe Photoshop, Illustrator, and InDesign.

Website Development

• Built and launched the company website using WordPress, customizing themes and plugins for optimal functionality.
• Implemented SEO best practices to improve website ranking in search engine results pages.
• Managed website content and updates, ensuring consistency with brand messaging.

Branding

• Developed the company profile, including mission statement, values, and key differentiators.
• Designed and implemented brand identity across all communication channels, including logo, stationery, office signage, and website design.

12/2021 – 05/2023

Creative Art Director
Aevenda Marketing – Branding – Events (Remotely)
Riyadh, Saudi Arabia

• Led and managed 3D design team to create innovative and visually stunning event designs.
• Developed creative concepts and ideas that were aligned with client goals and brand identity.
• Ensured that all projects met deadlines and budget requirements.
• Managed end-to-end design processes for branding, events, and advertising materials.
• Collaborated with clients to understand their needs and translated them into visually stunning designs. 
• Brands: Najm - Riyad Bank - Mobily - Zain – Mawani - Al Gosaibi - Hikma - Merz - Jabra - SAL - STS – Taameed - Tamkeen - Tawuniya - ToYou - Olyan - Salehiya - Saudi Chemical - UNHCR

10/2020 – 11/2021

Art Director
HMD Hany Mahfouz Design
Cairo, Egypt

• Led a team in designing El Shater Educational book series and provided training to beginner designers.
• Demonstrated expertise in visual communication, strategic planning, and campaign management.
• Developed templates of book files, created styles, and contributed to the overall design process.

08/2017 – 09/2020

Freelance Creative & Marketing Consultant

• Delivered diverse creative solutions for clients in graphic design, social media marketing, branding, and print production.
• Managed projects from concept to completion, including budgeting, scheduling, vendor coordination, and quality assurance.
• Developed impactful branding campaigns and graphic design elements for logos, brochures, stationery, and packaging.
• Executed successful social media campaigns, driving engagement and brand awareness for clients across various industries.

09/2016 -07/2017

Creative Art Director

Soft Image (Remotely)
Riyadh, Saudi Arabia

• Designed and produced the annual magazine for the International Quran Competition under the auspices of the Saudi Ministry of Islamic Affairs.
• Designed and produced numerous annual reports, brochures, magazines, and booklets for universities and hospitals in Saudi Arabia.
• Designed several books (book covers with layout).
• Developed creative concepts and ideas that were aligned with client needs and brand identity.
• Developed end-to-end design processes for impactful graphic design elements for logos, brochures, stationery, and packaging.

02/2014 – 08/2016

Marketing Communication Specialist

Egyptian British for Automobile Manufacturing Co.
Alexandria, Egypt

Transformed Marketing Strategy:

• Created online & print materials: Strengthened brand identity and messaging.
• Launched & nurtured social media presence: Engaged target audience and expanded reach.
• Collaborated with departments: Created compelling sales presentations & client materials, driving deal success.
• Developed creative sales tools: Presentations, reports, and data sheets enhanced sales conversations.

Leadership & Project Management:

• Directed marketing projects: From concept to execution, ensuring timely delivery and budget adherence.
• Managed & grew social media platforms: Exceeded audience targets and fostered online communities.
• Spearheaded Automech Formula Exhibition booth: Generated qualified leads and showcased brand presence.

Design Expertise:

• Proficient in Adobe Creative Suite: Photoshop, Illustrator, InDesign.
• Conceptualized & designed impactful visuals: Logos, CI, campaigns, marketing materials, and more.

01/2012 - 01/2014

Creative Art Director - Owner

Elevation Creative Studio
Alexandria, Egypt

Built & Led High-Performing Creative Teams:

• Oversaw & coached 30+ designers & art directors, driving exceptional client results.
• Established procedures & quality standards, elevating agency efficiency & output.
• Recruited & trained top talent, fostering a culture of innovation & excellence.

Executed Compelling Creative Projects:

• Managed campaigns across diverse industries, exceeding client needs & expectations.
• Developed high-impact concepts from inception to completion, driving brand recognition.
• Negotiated vendor contracts & managed budgets to ensure project profitability.

Strategic Vision & Impact:

• Developed & implemented effective communication & marketing plans.
• Revamped agency workflows, optimizing processes for increased productivity.
• Collaborated with external agencies, ensuring seamless project execution.

Extensive Client Portfolio:

• ZEMEX, GE, Samsung, Cargill, Medizen, Arab Academy, & many more.
• Delivered impactful design across automotive, pharmaceutical, IT, & various industries.

Technical Expertise:

• Proficient in prepress preparation for offset, web, & digital printing.
• Mastered visual design for websites, logos, packaging, & marketing materials.

11/2010 – 12/2011

Art Director

Galipette - Signs Maker Advertising Services
Cairo, Egypt

Technical Expertise:

• Transformed digital printing processes, elevating quality standards and ensuring brand consistency.
• Navigated complex technical constraints, crafting artistic visuals that meet defined goals.
• Adept in prepress preparation for offset, web, and digital printing, ensuring seamless production.

Leadership & Innovation:

• Cultivated a dynamic environment where original ideas and proactive problem-solving thrive.
• Mentored junior artists, fostering their creative growth and ensuring future success.
• Anticipated design issues and developed effective solutions, minimizing delays and maximizing efficiency.

Client-Focused Results:

• Conceptualized and executed impactful Corporate Identities and advertising campaigns for diverse clients.
• Designed a wide range of marketing materials, from packaging and signage to brochures and event booths.
• Delivered creative excellence for renowned brands like Henkel, Misr Insurance, Moulinex, and more.

05/2010 - 10/2010

Assistant Manager

Promo Future Advertising
Cairo, Egypt

Assistant Manager | Empowering Teams, Driving Results

Built high-performing teams, fostering collaboration and exceeding client expectations.

Operational Excellence:

• Increased revenue and reduced costs through strategic board management and process optimization.
• Developed and implemented customer-centric initiatives, ensuring seamless service and satisfaction.
• Monitored service capabilities and collaborated cross-functionally to resolve issues and prevent escalation.

Leadership & Coaching:

• Empowered and motivated teams through effective coaching and training, leading to improved performance and retention.
• Evaluated employee performance and provided targeted coaching to unlock individual potential.
• Negotiated agreements and resolved conflicts, fostering a positive and productive work environment.

Client Focus & Communication:

• Developed and maintained strong client relationships, ensuring needs were met and questions addressed promptly.
• Communicated effectively via phone, email, and presentations, building trust and understanding.
• Managed project deliverables, exceeding client expectations and ensuring successful outcomes.

Highlights:

• Spearheaded the creation of HD Bank's Corporate Identity and signage campaign, transforming their brand presence.
• Managed signage production for BNP Paribas Bank and Barclays Bank, ensuring brand consistency across branches.
• Developed and executed a successful product activation event for Nexium, exceeding marketing goals.

06/2009 - 04/2010

Art Director

Elements Productions & Publishing
Cairo, Egypt

Creative Vision & Execution:

• Conceptualized and executed compelling advertising campaigns for renowned brands like Rotana Hotels, Sofitel, McDonald's, Daihatsu, and Credit Agricole.
• Developed a wide range of marketing materials, from packaging and signage to logos, brochures, and event booths, exceeding client expectations and driving brand recognition.
• Mentored and coached junior artists, fostering their creative growth and ensuring future success.

Technical Expertise & Quality:

• Mastered prepress preparation for offset, web, and digital printing, ensuring seamless production and brand consistency.
• Navigated complex technical constraints with artistic ingenuity, delivering visually stunning results within defined parameters.

Collaboration & Communication:

• Fostered a dynamic and collaborative team culture, promoting open communication and proactive problem-solving.
• Effectively collaborated with production, marketing, and other departments to achieve shared goals and optimize workflows.
• Interfaced with clients at all levels, building strong relationships and ensuring their needs were met and exceeded.

Highlights:

• Spearheaded the design and implementation of Rotana Hotels' branding campaign, driving increased brand awareness and market share.
• Designed and executed the Characters of Egypt annual event, receiving national recognition for its creativity and impact.
• Reduced production costs by 15% through innovative prepress optimization strategies.

09/2004 – 05/2009

Art Director

Elevation Advertising
Alexandria, Egypt

Built & Led High-Performing Creative Teams:

• Oversaw & coached 30+ designers & art directors, driving exceptional client results.
• Established procedures & quality standards, elevating agency efficiency & output.
• Recruited & trained top talent, fostering a culture of innovation & excellence.

Executed Compelling Creative Projects:

• Managed campaigns across diverse industries, exceeding client needs & expectations.
• Developed high-impact concepts from inception to completion, driving brand recognition.
• Negotiated vendor contracts & managed budgets to ensure project profitability.

Strategic Vision & Impact:

• Developed & implemented effective communication & marketing plans.
• Revamped agency workflows, optimizing processes for increased productivity.
• Collaborated with external agencies, ensuring seamless project execution.

Extensive Client Portfolio:

• ZEMEX, GE, Samsung, Cargill, Medizen, Arab Academy, & many more.
• Delivered impactful design across automotive, pharmaceutical, IT, & various industries.

Technical Expertise:

• Proficient in prepress preparation for offset, web, & digital printing.
• Mastered visual design for websites, logos, packaging, & marketing materials.

Education:
Bachelor of Commerce
Alexandria University

Certifications:
Marketing in a Digital World
University of Illinois at Urbana-Champaign