Mohamed Tarek

Experienced Corporate Business Manager with a demonstrated history of driving strategic initiatives and delivering operational excellence within the healthcare and pharmaceutical sectors across the GCC. I bring over a decade of progressive leadership experience, guiding cross-functional teams and executing high-impact programs for global organizations such as Pfizer, Galderma, and Novartis.

My core expertise lies in the development and implementation of Patient Support Programs (PSPs), clinical research operations, market access strategies, and corporate transformation initiatives. I have a proven ability to align organizational goals with scalable, results-oriented solutions—enhancing performance, compliance, and stakeholder engagement.

Recognized for building high-performing teams, fostering strategic partnerships with government and private entities, and leading digital initiatives that elevate brand visibility and operational agility.

Key Competencies:
• Strategic Program & Project Leadership
• Patient-Centric Solution Development (PSPs)
• Cross-Functional Team Management
• Market Research & Business Intelligence
• Digital Transformation & Brand Strategy
• Stakeholder Engagement & Compliance (GxP, PV)
• Learning & Development Initiatives

I am committed to advancing healthcare delivery by integrating innovation, efficiency, and a strong focus on patient outcomes.

Smart Health Medical Company 1 year 10 months Corporate Business Manager April 2025 - Present (7 months) Riyadh, Saudi Arabia As Corporate Business Manager at Smart Health Medical Company, I lead national, cross-functional teams to translate strategic vision into measurable operational outcomes across the healthcare and pharmaceutical landscape. My responsibilities encompass the design, execution, and oversight of Patient Support Programs (PSPs), clinical and market research projects, digital marketing strategies, and learning and development initiatives. I serve as the primary liaison with governmental bodies, private sector partners, and global clients, ensuring seamless collaboration, regulatory compliance, and stakeholder satisfaction. By driving digital transformation, optimizing internal processes, and implementing performance KPIs, I help elevate organizational agility and scalability. My role also includes: • Developing and executing strategic roadmaps for PSPs, L&D, and research operations. • Managing corporate governance, internal policy development, and cross functional workflows. • Leading project teams and mentoring professionals, including data collectors, patient educators, and university interns. • Overseeing partnerships with international entities such as Pfizer and Badael, delivering key project milestones with precision and impact. • Enhancing digital presence through website and social media management. • Driving cost control, quality assurance, and continuous process improvement. With a focus on innovation, collaboration, and sustainable growth, I am dedicated to advancing healthcare delivery and creating long-term value for patients, partners, and the organization. Project Manager January 2024 - August 2025 (1 year 8 months) Riyadh, Saudi Arabia As a Project Manager at SmartHealth, I lead the development and execution of comprehensive patient support programs (PSP) across Saudi Arabia,  Page 2 of 7    collaborating closely with pharmaceutical partners to drive impactful healthcare solutions. My key responsibilities include: • Program Leadership: Overseeing the design and implementation of tailored PSP initiatives, focused on enhancing patient outcomes and satisfaction. • Team Management: Leading a cross-functional team of patient educators, ensuring high performance and engagement across multiple regions, while providing mentorship and strategic direction. • Operational Efficiency: Driving operational excellence by streamlining processes and optimizing program workflows to deliver timely, high-quality results. • Digital Innovation: Integrating digital platforms into our PSP strategies, enhancing program accessibility and effectiveness across diverse patient populations. • Performance Optimization: Continuously monitoring KPIs to ensure programs meet and exceed objectives, adjusting strategies to maximize impact and outcomes. At SmartHealth, I have consistently exceeded program targets, contributed to company growth, and played a key role in advancing healthcare support services in the Kingdom. Galderma Key Account Manager November 2022 - March 2024 (1 year 5 months) Riyadh, Saudi Arabia At Galderma, I was responsible for managing and expanding strategic partnerships within the retail pharmacy sector, primarily with the Nahdi Group. My role focused on maximizing product visibility, enhancing sell-out performance, and driving brand growth for the Cetaphil product portfolio. Key Responsibilities: • Managed key retail accounts to ensure optimal product placement, availability, and commercial performance. • Developed and executed account-specific trade marketing strategies to boost in-store engagement and sales. • Delivered comprehensive training programs to pharmacists and sales teams to strengthen product knowledge and customer interaction. • Monitored market trends and sales analytics to adjust strategies for continued growth and competitiveness.  Page 3 of 7    • Collaborated closely with cross-functional teams including marketing, supply chain, and medical affairs to align account initiatives with overall brand objectives. Key Achievements: • Consistently surpassed sales targets, significantly increasing Cetaphil market share within the Nahdi Group. • Strengthened brand positioning through effective execution of targeted campaigns and training initiatives. • Played a pivotal role in enhancing customer loyalty and long-term account development. Innovative Pharmaceutical Industries Marketing Director January 2020 - October 2022 (2 years 10 months) Cairo, Egypt In my role at Innovative Pharmaceutical Industries, I have been instrumental in driving sales and marketing strategies across multiple channels. My key responsibilities include:- Collaborating with District Managers and Key Account Managers (KAMs) to track and update sales performance across all trade channels.- Leading monthly sales review meetings to assess progress and optimize strategies.- Overseeing and managing online sales activities across various trade channels.- Conducting joint field visits with District Managers, KAMs, and Medical Representatives (MRs) to strengthen market presence.- Spearheading the packaging design and marketing tools for our key products, DermoCare and Scarmaven.- Developing and executing comprehensive marketing plans for DermoCare and Scarmaven, including team training initiatives.- Leading digital marketing efforts, managing campaigns on platforms such as Facebook and Instagram, and expanding our product presence on digital marketplaces like Jumia, Noon, and Amazon.- Creating and maintaining brand identities for our products and ensuring the consistent implementation of marketing campaigns.- Developing and delivering product knowledge and scientific messaging to the sales team, while also orchestrating market activities and tactics.  Page 4 of 7   - Crafting and implementing the company’s communication strategy to enhance brand visibility.- Organizing and managing events such as webinars, conferences, and thought leadership contributions.- Continuously monitoring market trends, consumer behavior, and competitor activities to refine and adjust the marketing plan.- Providing the sales team with the necessary tools and materials to enhance their effectiveness.- Managing the organization’s social media presence and refining strategies for maximum engagement.- Monitoring and managing marketing campaign budgets to ensure cost effectiveness.- Identifying and pursuing new business opportunities to drive growth and expansion. Novartis First Line Manager October 2014 - January 2020 (5 years 4 months) Ryadah As a First Line Manager within Novartis OTC, I was responsible for leading and developing a high-performing sales team to drive consistent growth across institutional and private sector accounts. I ensured the strategic execution of marketing plans, team performance management, and alignment with company objectives in a competitive and fast-paced market environment. Key Responsibilities: • Led, coached, and mentored a team of Medical Representatives to achieve sales targets and ensure territory excellence. • Managed the promotion of Novartis OTC products, ensuring high market penetration and sustained growth. • Collaborated with marketing and cross-functional teams to deliver impactful promotional strategies and educational campaigns. • Conducted regular performance reviews, training sessions, and field coaching to enhance team capabilities. • Ensured compliance with internal policies, regulatory standards, and pharmacovigilance protocols. • Supported the development and execution of territory business plans based on market intelligence and customer insights. Key Achievements:  Page 5 of 7    • Consistently exceeded sales objectives and expanded product presence across target regions. • Improved team engagement, skill development, and alignment through structured coaching and clear performance KPIs. • Strengthened relationships with key stakeholders and contributed to the successful launch of major product campaigns. AVALON Pharma Territory Manager – Western Zone February 2013 - September 2014 (1 year 8 months) Jeddah Responsible for managing Avalon Pharma’s portfolio across the Western Zone, including Jeddah, Makkah, and remote areas such as Taif. The role combined scientific promotion with territory development, focusing on building strong customer relationships and driving sustainable sales growth. Key Responsibilities & Achievements: • Drove the performance of the Avoban product line in Jeddah, securing repeat orders and ensuring strong sales growth in key hospitals such as United Doctors Hospital and Dr. Soliman Al Fakeeh Hospital. • Expanded Avalon Pharma’s presence in Makkah and Taif by managing relationships with private accounts, chain pharmacies, and polyclinics, ensuring broader market coverage and stronger product penetration. • Successfully introduced Avoban products into key hospitals including Bashraheel and Rafea (Makkah), and Odwani and Amin (Taif), establishing repeat business and long-term account growth. • Promoted and developed a diverse portfolio including Avoban Ointment, Avoquin Cream, Salinose Category, Muscle Pain Cream, and Rotavex Solution. • Achieved and exceeded territory targets through structured call planning, effective product detailing, and customer-focused service delivery. Additional Contributions: • Designed and delivered creative video content for cycle meetings and year-end presentations, motivating the sales team and enhancing overall engagement and alignment with business objectives. Multipharma Area Sales Executive June 2012 - January 2013 (8 months)  Page 6 of 7    Egypt Managed sales and promotion activities for MultiPharma’s portfolio across the Eastern Zone, covering private clinics, pharmacies, and institutional accounts. The role required strong product knowledge, territory planning, and relationship-building to drive brand adoption and sales growth. Key Responsibilities & Achievements: • Promoted and expanded the market presence of Orthovisc Intra-Articular Injection, Relaxon Muscle Relaxant, and Dragonor for neuromuscular pain. • Developed and executed territory call plans to ensure broad coverage and effective engagement with healthcare professionals. • Built and maintained strong relationships with doctors, pharmacists, and hospital stakeholders, ensuring alignment with treatment needs and prescribing patterns. • Delivered medical detailing sessions and product presentations to increase awareness and strengthen product adoption. • Monitored competitor activity, gathered market intelligence, and provided feedback to support strategic decisions. • Consistently met and exceeded assigned sales and promotional targets through disciplined planning and execution

Education Geneva Business School Master of Business Administration (MBA), International Managment The Egyptian Russian University - ERU Bachelor of Pharmacy (B.Pharm.), Pharmaceutical Sciences · (2006 - 2012