Omar Barakat

I believe CRM is about prospecting relationships with customers along with customer relationship management. Isn’t it?

Hello, I am Omar Barakat, currently working as a Head of Smart Division at Brilliant Company, Ltd., improving employees’ performance and processes, improving company revenue, and developing new opportunities.

I am proficient in conducting market research and analysis, handling requests and orders of business sector, proposing best solutions for customers’ needs, and executing development strategies. I am skilled in managing ecommerce operations, services and products, inventory, budgets, and complex projects in a fast-paced environment.

I have the ability to find and qualify home grown brands on e-commerce platforms like Noon, Amazon etc. and foster positive relationships with brand owners while facilitating collaboration and potential brand acquisition. I can promote a company by making outreach calls, emails and other messaging to prospective partners and I can coordinate with technical team to evolve company’s outbound prospecting strategy.

As far as my education is concerned, I completed diploma in Computer Science and a course in Project Management from the University of Aleppo.

My accomplishments include;
★ Managed eCommerce operations (developing a strategy for customers’ offline and online experiences), products, stock availability and content development process.
★ Managed 10 key accounts and achieved 4+M in the first year by managing logistics and marketing activities and purchasing from global suppliers.
★ Managed sales and purchasing for 8 stores and 20 employees to achieve around 40M sales in 2014 (100%).
★ Built eCommerce website by using Joomla platform. 

My key strengths are business development, sales and marketing, ecommerce management, brand acquisition, brand management, customer management, customer service excellence, market research and analysis, contract negotiation, product management, change expansion, stakeholder management, project management, strategy development, lead generation, cold calling, opportunities development, account management, staff training, team leadership, strong communication, problem-solving


Best Regards,

 

Brilliant Company 

Full-time · 2 yrs 2 M Saudi Arabia Riyadh, 

Head of Smart Division 

Jan 2022 - Present · 11 M

I joined Brilliant Company, Ltd. in 2015 as a Sales and Purchasing Manager but I got promoted to 3 different higher positions from time to time due to my performance excellence and proven accomplishments. I recently got promoted to a position of Head of Smart Division in January 2022. 

The following are key highlights I bring under this role of Head of Smart Division:

☛ Spearhead Smart Division’s daily operations, such as business development, purchasing, sales, marketing, logistics, etc. ensuring revenue growth.

☛ Direct four sections of Smart Division, including E-commerce (E-spark), (Espark.sa) - Distribution (Kodak - HP – Allocacoc - Homtime - Design Nest), Retail (Jarir - Extra - Saco - Virgin), and Online Marketplace (Amazon – Noon).

☛ Develop market position, business plan and strategic approach for the smart division operations in a highly-growing environment.

☛ Define analytical solutions and manage projects within timeline and budgets, ensuring organizational growth.

☛ Demonstrate thought leadership by conducting workshops, presentations, and different relevant programs in collaboration with Smart Division teams.

Proven Success:
✪ Developed the business, showcasing a consistent improvement in the company growth, such as revenue increase, new opportunities development, employees’ performance excellence and process improvement.
✪ Maximised customer satisfaction by 100% and fostered long-term customer and vendor relationships, bringing double-digit revenue for the company.
⇨ The skills I am gaining during this role include budget management, staff management, brand acquisition, brand management, stakeholder management, project management, ecommerce operations management, product management, business development, customer service excellence, sales and marketing, etc.I joined Brilliant Company, Ltd. in 2015 as a Sales and Purchasing Manager but I got promoted to 3 different higher positions from time to time due to my performance excellence and proven accomplishments. I recently got promoted to a position of Head of Smart Division in January 2022. The following are key highlights I bring under this role of Head of Smart Division: ☛ Spearhead Smart Division’s daily operations, such as business development, purchasing, sales, marketing, logistics, etc. ensuring revenue growth. ☛ Direct four sections of Smart Division, including E-commerce (E-spark), (Espark.sa) - Distribution (Kodak - HP – Allocacoc - Homtime - Design Nest), Retail (Jarir - Extra - Saco - Virgin), and Online Marketplace (Amazon – Noon). ☛ Develop market position, business plan and strategic approach for the smart division operations in a highly-growing environment. ☛ Define analytical solutions and manage projects within timeline and budgets, ensuring organisational growth. ☛ Demonstrate thought leadership by conducting workshops, presentations, and different relevant programs in collaboration with Smart Division teams. Proven Success: ✪ Developed the business, showcasing a consistent improvement in the company growth, such as revenue increase, new opportunities development, employees’ performance excellence and process improvement. ✪ Maximised customer satisfaction by 100% and fostered long-term customer and vendor relationships, bringing double-digit revenue for the company. ⇨ The skills I am gaining during this role include budget management, staff management, brand acquisition, brand management, stakeholder management, project management, ecommerce operations management, product management, business development, customer service excellence, sales and marketing, etc.…see more

Business Development & Partnership Manager

Brilliant Company / Full-time 

Oct 2020 - Dec 2021 · 1 yr 3 M

It was 2016 when I got promoted to a higher position of Business Development and Purchasing Manager in Brilliant Company, Ltd. I served under this role for almost 3 years and then I quit this company for one year and 6m during which I served another company. Well, I was responsible for identifying new opportunities and finding potential partners & products to propose effective business deals.

The following are key highlights of the value I brought in this role:

☛ Facilitated logistics management and warehouse management and managed suppliers and customer agreements.

☛ Ensured stock availability and managed new orders from global suppliers while recruiting staff to build a team of sales, marketing, and logistic.

☛ Developed marketing plans to exceed sales target while monitoring performance of cross-functional teams and purchasing budgets effectively.

☛ Identified new opportunities to support sales team, maximized sales by sales planning, achieved sales targets in a fast-paced, dynamic environment.

☛ Visited international exhibitions to meet suppliers and discover new products and sign distribution agreements.

☛ Managed potential accounts to establish strong relationship with suppliers, customers, vendors, and teams.

☛Use ERP systems and trained new employees on the usage, ensuring 100% team performance.

Proven Success:
✪ Developed a budget of $3M for business development and purchasing in collaboration with senior executive.
✪ Improved processes and employees, maximised sales revenue, and maintained customer base by providing excellent customer management and business development services.

⇨ Areas of my key strengths include people's buying patterns and trends understanding, inbound marketing, goals setting and action plans development, brand development, client management, customer relationship management, purchasing strategy development, contract negotiation, supplier relationship management, order management. etc.

Purchasing & Logistic Manager

Mokab.com / Full-time 

 Mar 2019 - Oct 2020 · 1 yr 8 M 

It was a great experience at Tech Address Company, Ltd. when I contributed to its remarkable growth and increased revenue as a Purchasing and Logistics Manager in 2019 to 2020.

The following are key highlights:
☛ Managed eCommerce operations products, stock availability and content development process to meet company goals in a high-growth environment.

☛ Outperformed the purchasing and store-room operations across the facility with high inventory values. 

☛ Administered vendor and supplier selection process as per price, quality, support, capacity and reliability to develop strategic relationships with key suppliers, vendors and corporate customers.

☛ Identified customer requirements, specifications, services, and timings in collaboration with internal customers and vendors as well as ensured compliance with purchasing and logistic department policies

☛ Recruited and trained the staff on products and services, ensuring 100% performance excellence.

☛ Collaborated with management and marketing department to develop several brands under Brands House division and marketing and sales department to boost operation cycle.

☛ Identified corporate and wholesale customers, fulfil their requirements and followed up orders.

☛ Developed the business, showcasing a consistent improvement in the company growth..

My Proven Success Throughout:
✪ Provided recommendations on revaluation of current suppliers and new vendor approval and executed a strategic roadmap transforming product driven to a process driven company.
✪ Established 2 warehouses, built several brands, and assisted in achieving target during Covid pandemic.
✪ Reduced a bottleneck in the demand forecasting process, increasing the process accuracy by 60%.

⇨ My key strengths are cost control, business support, logistics management, customer requests analysis, conflict resolution, purchasing management, project management, product management, contract negotiation, portfolio management, business development, etc.

Purchasing and Business Development Manager

Brilliant Company / Full-time 

 Jan 2015 - Mar 2019 · 4 yrs 3

This was my very first job at Brilliant Company Ltd. where I started serving as a Sales and Purchasing Manager and I establish the company’s business and consistent growth for almost one year under this role.

The following are key highlights of the value I brought in this role:

☛ Researched and contacted international brands to negotiate and sign sole distribution agreements.

☛ Identified new opportunities and monitored logistic and warehouse to propose business deals to potential partners.

☛ Recruited and trained sales, marketing and logistic team and set sales target, marketing plan and purchasing budget in a fast-paced environment.

☛ Outperformed market competition while directing purchasing team to timely deliver materials and support product development units.

☛ Facilitated cost reduction, contract negotiation, and supervised the personnel organised by commodity in a revenue-generating environment.

☛ Managed all facets of sales and purchasing, strategic planning, supplier selection, consolidation, sourcing, and value analysis initiatives in collaboration with sales and purchasing team.

☛ Supervised the specification, product management and option management for sales operations and revenue growth.

My Proven Success Throughout:
✪ Managed 10 key accounts and achieve 4+M in the first year by managing logistics and marketing activities and purchasing from global suppliers.
✪ Negotiated and signed sales agreements with retail stores, including Jarir Book stores, Virgin Mega Stores, Extra, Axiom, Mokab, etc. and e-commerce marketplaces, such as Amazon, Noon, Dokkan Afkar, etc.
⇨ My key strengths include cost control, purchasing strategy, inbound marketing, goals setting and action plans development, brand development, client management, customer relationship management, purchasing strategy development, contract negotiation, supplier relationship management, purchase order management, supplier database maintenance, and many more.

Sales and purchasing supervisor

itechia, Advanced Information Technology

Jan 2013 - Dec 2014 · 2 yrs

I served Advanced Information Technology I ITECHIA (Apple Premium Reseller) as a Sales and Procurement Supervisor for a period of 2 years. Here too I achieved many accomplishments and contributed highly to the business development and market position of the company.

The following are key highlights of the value I brought:

☛ Prepared purchase orders of materials, services, supplies, and equipment and negotiated price, quality, delivery and other terms.

☛ Resolved invoice discrepancies, communicated with representatives, and responded to field questions about the orders’ status in collaboration with accounts payable team.

☛ Optimised supply agreements or contract terms to realise internal budget and revenue targets in collaboration with Contracts Specialist.

☛ Spearheaded local and global supplier relations and negotiated contracts, pricing, timeframes, strategies, etc. while building long-term positive relationships with key suppliers.

☛ Responded to suppliers and customer inquiries on order status or cancellation to maximise retention growth.

☛ Procured materials for special projects, created purchase orders, and generated reports on purchasing operations.

My Proven Success Throughout:
✪ Managed sales and purchasing for 8 stores and 20 employees to achieve around 40M sales in 2014 (100%).
✪ Built an e-commerce website as a new sales channel trending in the market and facilitated distribution and corporate sales in a fast-paced, dynamic environment.
✪ Maximized customers’ pool by developing store strategies and sold products many Apple devices to optimize profitability while providing first-level customer service.
⇨ My key strengths include sales management, customer relationship management, communication skills, interpersonal, time-management, business acumen, project management, purchasing practices and guidelines, major commodity planning, internal and external resources management, analytical, planning and organizational, multitasking, etc.

Computer Science Diploma 2006

University of Aleppo