Senior Marketing Specialist - Riyadh, Riyadh Province, Saudi Arabia

Job summary

We're looking for a dynamic and strategic Senior Marketing Specialist to lead and execute performance-driven marketing campaigns across multiple channels.

Responsibilities

• Performance Campaign Calendar: Lead the planning and management of the content calendar for performance-driven campaigns, working closely with the Performance Marketing team to ensure alignment and drive measurable results across key channels.
• Always-On Influencer Strategy: Collaborate with influencer agencies and internal resources to develop and maintain long-term influencer relationships. Ensure consistent monthly activations that support brand awareness, engagement, and conversions.
• CRM Campaign Management: Manage the CRM content calendar in coordination with the CRM Manager, including emails, Whatsapp's, and other retention touchpoints to engage active clients, and other existing segments.
• Offers & Acquisition Testing: Own the testing and optimization of monthly offers aimed at driving acquisition. Monitor performance to identify scalable and sustainable acquisition strategies.
• Media Planning & Buying: Support media planning and buying efforts when relevant and needed.
• Marketing Collateral Development: Manage the creation of presentations, brochures, flyers, video briefs, and sales enablement assets across multiple business units.
• Market Research & Analysis: Stay up-to-date with market trends, customer needs, and competitor positioning to inform content strategy and marketing focus.

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