- Develop and implement a comprehensive marketing strategy for all marketing functions, including Advertising, Communications, Creative Design, and Social Media, that aligns with the company's overall objectives and business goals, including defining target audiences, positioning the company's brand, and developing both short-term and long-term marketing plans
- Develop and drive the brand's identity across all marketing channels
- Plan, monitor and execute a 360-degree marketing campaign across all mediums
- Responsible for preparing content calendar and ensuring timely delivery across all channels
- Manage the marketing budget effectively by allocating resources to initiatives that deliver optimal results and return on investment
- Set, monitor, and report on team goals, KPIs, and OKRs
- Design strategies for branding and positioning to achieve market leadership
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyse consumer behavior and determine customer personas to improve the brand's sentiment and recall across different profiles and ensure all targeted consumer segments are effectively catered to
- Monitor competition (acquisitions, pricing changes, and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness, recall, and loyalty
- Plan and conduct industry marketing events to educate consumers and enhance product awareness
- Participate in the quarterly and annual planning of company objectives
- Supervises all published content for retrospective analysis
- Stay up-to-date with trends by conducting thorough market research and competitor analysis in order to identify new opportunities.
- Develop strategies to attract new users to the platform and improve user retention rates
- Implement data-driven techniques to understand user behavior, preferences, and pain points, and leverage these insights to enhance the overall user experience
- BSc or MSc in Marketing or relevant field
- 15+ Years of Experience, 5 years of experience as Head of Marketing or VP of Marketing, preferably within a similar industry
- Experience running successful marketing campaigns
- Fluency in Arabic and English is mandatory
- Solid knowledge of web analytics and Google Adwords
- Experience with CRM software
- Experience with offline marketing channels
- Leadership skills with the ability to set and prioritise goals
- Excellent communication and interpersonal skills
- Analytical mind
- Strong Leader
- High-performing and fast-paced work environment.
- Comprehensive Health Insurance
- Rewards & Recognition
- Learning & Development
Head of Marketing - Riyadh, المملكة العربية السعودية - Bayut
وصف
Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.
Bayut in Saudi is an integral part of the Dubizzle Group and is now looking to hire an experienced Head of Marketing to take charge of our comprehensive marketing efforts. In this role, you will oversee a wide spectrum of marketing initiatives, ranging from social media and digital campaigns to advertising and creative projects. Your primary responsibilities will encompass strategizing to establish and expand our brand presence, resource allocation for diverse projects, and the formulation of both short-term and long-term departmental objectives that align with the company's overarching vision. We are in search of a proficient marketing strategist who can not only inspire and lead team members but also navigate our Marketing department in ways that enhance profitability and foster competitive advantages.
In this role, you will:
Requirements
Benefits
Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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