Brand Communications Manager - Riyadh, المملكة العربية السعودية - UXBERT Usability Lab

وصف

• Develop, execute, and evolve a comprehensive brand communication strategy in alignment with the company's goals and values.
• Establish and maintain a strong and consistent brand identity, ensuring all communication materials and initiatives are on-brand.
• Lead the creation of high-quality content, including press releases, blog posts, and marketing collateral that communicates our brand's message effectively.
• Cultivate and maintain relationships with media outlets, bloggers, and influencers to secure positive media coverage and thought leadership opportunities.
• Collaborate with design and content teams to produce marketing collateral that reflects the brand's identity and resonates with our target audience.
• Develop and execute social media strategies to maintain a strong brand presence across various platforms and engage with our audience.
• Foster and manage relationships with customers, partners, and stakeholders, actively engaging and building a loyal community around the brand.
• Develop and implement crisis communication plans, ensuring the company responds effectively to unforeseen challenges while preserving the brand's reputation.
• Conduct research to understand market trends, customer preferences, and competitors, providing insights to fine-tune our brand strategies.
• Use data analytics and performance metrics to assess the impact of brand communication efforts, adjusting strategies as needed.

• Strong understanding of digital marketing, SEO, and social media strategies.
• Exceptional written and verbal communication skills.
• Creative thinker with a strong eye for detail.
• Ability to lead and inspire a team, fostering a culture of innovation and collaboration.
• Proficiency in crisis management and conflict resolution.
• Strong analytical skills to assess the performance and impact of brand initiatives

• Bachelor's degree in Marketing, Communications, or a related field.
• 8+ years of experience in brand management, corporate communications, or public relations.

Desired Candidate Profile