Marketing Specialist - Riyadh, Riyadh

Job summary

A marketing specialist job description details the duties, responsibilities, and qualifications for a professional who plans, executes, and analyzes marketing campaigns to promote a company's products or services.

Responsibilities

• Campaign Planning & Execution: Develop and implement comprehensive marketing strategies and campaigns across various digital and offline channels to increase brand visibility and generate leads.
• Content Creation: Write, edit, and publish engaging content, such as social media posts, blog articles, and website copy, to promote the brand and its offerings.
• Digital Marketing: Manage and optimize paid advertising campaigns (PPC), search engine optimization (SEO), social media marketing, and email marketing initiatives.
• Market & Performance Analysis: Conduct market research, collect competitor intelligence, and analyze data from marketing campaigns to assess outcomes, identify trends, and refine strategies.
• Brand Awareness: Work to increase public exposure and build brand recognition through various media outlets.
• Budget Management: Keep track of and balance marketing budgets to ensure cost-effective campaign execution.
• Customer Relationship Management (CRM): Utilize CRM software to manage customer data, foster relationships, and use customer feedback to improve marketing efforts.

Qualifications

• A Bachelor's degree in marketing, business, communications, or a related field is often the minimum requirement.

وصف الوظيفة