Field Marketing Executive - Riyadh, المملكة العربية السعودية - Med Surg Solutions (MSS)

وصف

Job Summary

Collaborate with Marketing Manager in executing the Marketing department activities.

Responsibilities This is not an exhaustive list of all the post holder's responsibilities

• Help in updating the Clinical Library, customers presentations, speakers presentations, Training and on-boarding presentations, competitors, objections handling sheets, Market insights sheets
• Provide logistical support of all marketing and sales activities (presence, set up, booth preparation, mantling, dismantling etc.)
• Help the marketing manager preparing the content of the agenda of the marketing activities
• To ensure that all the Focus products of MSS are covered by the marketing activities
• Help creating awareness among HCPs with specific projects
• To handle checklist of Speakers and proctors roadshows, conducted workshops and congresses etc.
• Follow up with Sales team and product managers on Marketing activities feedback and prepare sales analysis and ROI reports accordingly with the help of the Marketing data analyst
• Coordinate with Marketing Coordinator to update the budget tracker of the marketing activities on monthly basis (planned and budgeted versus actual expenses)
• Communicate with Marketing team to update the marketing plan on quarterly basis
• Collaborate with the Product managers to execute Patient focus Marketing Campaign (field visits, logistics, tools, etc.)
• Identify clinical studies and research documents to be shared with the Marketing Coordinator for the execution of marketing tools (PowerPoint, brochure, patient brochure, etc.)
• Assist Marketing Manager in preparation of scientific and specific messages for HCPs delivery (booth, awareness campaign, patients campaigns etc.)
• Prepare digital and marketing promotion including MSS image branding and website
• Assist Marketing Manager in crafting the department strategy based on the customers segmentation and executing it in the field
• Collect data from Sales Team, customers and Product Managers (customers, competition, market research, maps etc.)
• Assist Marketing Manager in clinical support provided to the Sales Team
• Any projects or tasks that may be requested by management
• Coordinate with Product managers and Sales team to report feedback of trials with new product launches
• Help in the preparation of business plans and launch plans of new products

Education and Experience

• Bachelor degree in marketing and / or medical related fields , Master degree is a plus
• 3-5 years' experience in Sales Medical Field, and 2 years' experience in Marketing

Technical Competencies

• Knowledge of the Marketing principles
• Knowledge of methods of effectively searching for scientific journals on public and private (suppliers') databases
• Knowledge of basic research and statistics methods to understand scientific research content
• Knowledge of the basic principles of sales forecasting based on internal information
• Knowledge about the various functions and advantageous uses of the different social media platforms available
• The ability to develop performance metrics or standards related to information technology
• The ability to identify and communicate with persons outside the organization
• Knowledge of the principles of proper briefing and reporting of scientific information
• Knowledge of the basic principles of marketing in the healthcare industry
• Creativity
• Proficiency in Microsoft Office package, especially Microsoft Excel, PowerPoint and Microsoft Word
• Fluent in Arabic and English languages

Core Competencies

• Sales and Marketing Skills
• Interpersonal Skills
• Planning and Organizational Skills
• Team work
• Negotiation Skills
• Conflict Management Skills
• Customer Focus
• Communication Skills

Special Requirements

• Capable of traveling to the GCC several times per year