Head of Marketing - Riyadh, المملكة العربية السعودية - Bayut

وصف

• Develop and implement comprehensive marketing strategy for all marketing functions, including Advertising, Communications, Creative Design and Social Media, that aligns with the company s overall objectives and business goals, including defining target audiences, positioning the company s brand and developing both short-term and long-term marketing plans
• Develop and drive the brand s identity across all marketing channels
• Plan, monitor and execute a 360-degree marketing campaign across all mediums
• Responsible for preparing content calendar and ensuring timely delivery across all channels
• Manage the marketing budget effectively by allocating resources to initiatives that deliver optimal results and return on investment
• Set, monitor, and report on team goals, KPIs, and OKRs
• Design strategies for branding and positioning to achieve market leadership
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyse consumer behavior and determine customer personas to improve the brand s sentiment and recall across different profiles and ensure all targeted consumer segments are effectively catered to
• Monitor competition (acquisitions, pricing changes, and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness, recall, and loyalty
• Plan and conduct industry marketing events to educate consumers and enhance product awareness
• Participate in the quarterly and annual planning of company objectives
• Supervises all published content for retrospective analysis
• Stay up-to-date with trends by conducting thorough market research and competitor analysis in order to identify new opportunities.
• Develop strategies to attract new users to the platform and improve user retention rates
• Implement data-driven techniques to understand user behavior, preferences, and pain points, and leverage these insights to enhance the overall user experience

Desired Candidate Profile

• BSc or MSc in Marketing or relevant field
• 15+ Years of Experience, 5 years of experience as Head of Marketing or VP of Marketing, preferably within a similar industry
• Experience running successful marketing campaigns
• Fluency in Arabic and English is mandatory
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software
• Experience with offline marketing channels
• Leadership skills with the ability to set and prioritise goals
• Excellent communication and interpersonal skills
• Analytical mind
• Strong Leader
• High-performing and fast-paced work environment.
• Comprehensive Health Insurance
• Rewards and recognition
• Learning & Development