New Spaces - Riyadh, المملكة العربية السعودية - PepsiCo

وصف

• Drive strategic transformation initiatives and outcomes on New categories as well as existing Categories to drive footprint in White Spaces in Saudi as a key member to deliver on the business' Project Falcon ambition (i.e.: to become a $ 1 Bn business by 2027).
• Lead brand strategy through rigorous planning, execution and monitoring marketing activities – to drive sales and share growth in line with overall corporate strategy and ambition
  
  

• Manage transformation of portfolio including positioning in the right demand space, product innovation, capability strengthening, impact delivery & stakeholder management
• Incorporate global best practices and provide guidance to brand teams (including development of launch toolkits) in marketing & branding efforts to enable a strong positioning
• Create overall strategy for launch of New categories – demand spaces, product proposition, anchor brand, communication plan, GTM strategy etc.
• Work closely with the Transformation Management Office Head ensuring regular updates, escalations & de-bottlenecking basis governance structure
• Lead cross-functional projects for the brand, liaising strongly with internal stakeholders (Sales, Marketing, R&D and Mfg.)
• Actively track financial benefits of the initiatives and highlight risks/ gaps to the leadership
• Conduct robust cost benefit analysis for each initiative to ensure overall economics are in line with organization objectives
• Identify inorganic targets to enhance right to win in new spaces through new categories category
• Own insight development, performance tracking and identifying opportunities for growth of the portfolio
• Assist in the development & execution of annual brand and communication plan to deliver brand targets
• Champion the new spaces portfolio – represent Saudi CU across different internal forums and meetings
• Manage existing product packaging updates and NPD pack designs ensuring the brand identity is adhered to
• Analyze consumer behavior, market trends & competitor activity to identify potential growth opportunities
• Drive innovation agenda for brand portfolio in collaboration with insights, research and production teams
• Drive brand positioning to win in anchor spaces – communication codes, A&M spend, destination portfolio, operating model
  
  

• Graduate/Post-graduate from premiere institutes preferably related to Business
• 9+ years of experience
• Prior FMCG brand marketing experience
• Led new brand/sub-brand launch hands-on
• Drove strategic direction in creation of extensive & detailed brand plans
• Oversaw & managed BTL activities like pack design, PR, digital & shopper
• Involved in selection of appropriate media agencies to drive marketing agenda
• Strong cross-functional collaborator and influencing senior stakeholders & subordinates
• Exposure to internal commercials, financial acumen including brand P&L awareness
• Strong project management skills and ability to lead projects through business stage-gate process
• Experience of 3rd party agency mgmt.