Marketing Section Head - Riyadh, المملكة العربية السعودية - Saudi Tourism Authority

وصف

You will be responsible:
Contributing the design and implementation of the Sector s strategy and roadmap by providing function-specific inputs
Establishing and implementing the Department s operational plans in support of the Sector s overall strategic plan and KPIs
Preparing the Consumer Marketing Department's annual budget and participating in the Division s budgeting cycle and process
Utilizing and managing the Consumer Marketing Department s budget effectively, and reporting accurately on progress made and challenges encountered
Investigating and proposing implementing strategies that result in positive financial impact for STA and mitigate financial and operational risks
Implementing the yearly holistic consumer marketing plan, articulating the key seasonal focuses and priorities, as a balancing act between Brand inspiration and commercial needs in alignment with Marketing CoE guidelines and strategies
Developing a stakeholder communication plan that prioritizes loyalty, conversions, and delivery
Driving achievement of customer activation and brand KPIs such as share of voice, loyalty, market penetration, net sales, traffic, and conversion against pre-approved KPIs
Ensuring effective investments in content production and other costs and driving a customer and business data-driven approach to assign investments to cross-functional initiatives
Developing solutions with the relevant business partners on all aspects of STA consumer marketing executions and strategic objectives
Developing brand activation plans that clearly state brief requirements, ROI calculation, and reporting
Proposing improvements to the Consumer Marketing Department s policies, and ensuring the implementation of procedures and controls across all areas of activity so that all relevant procedural/legislative requirements are fulfilled while delivering high-quality and cost-effective results
Monitoring day-to-day activities to ensure compliance with stipulated policies and procedures
Stimulating subordinates and contributing to the identification of opportunities for continuous improvement of systems and processes taking into account leading practices, changes in the business environment, cost reduction, and productivity improvement
Managing, guiding, and assisting direct reports to perform their functional operations in accordance with set policies and procedures
Participating in identifying and recruiting key talent for the Consumer Marketing Department
Promoting a high-performance working environment embracing STA s values
Building and maintaining solid relations with external stakeholders such as governmental entities and consultants to serve STA s best interest
Assisting the organization and supporting peers when needed to perform their duties
Approving reports and presentations related to Consumer Marketing Department activities and achievements for reporting and decision-making
Performing other activities as and when required

You will need:
A bachelor s degree in marketing or equivalent is preferred
A master s degree in marketing or equivalent is preferred

Desired Candidate Profile

Education:
Any Graduation()


Gender:
nm


Nationality:
Any Nationality