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    Marketing Executive - Riyadh, المملكة العربية السعودية - Richemont

    Richemont background
    وصف
    JOB TITLE: Marketing Executive
    DEPARTMENT: Marketing
    REPORTING TO: Managing Director KSA
    LOCATION: Riyadh, KSA
    MAIN PURPOSE
    The Marketing Executive in KSA is accountable for defining, executing, and monitoring the marketing & communications strategy for the brand in the region.
    This is to enhance brand visibility & awareness, aligning with global corporate standards while adhering to the set budget, aiming to capture market share and optimize sales opportunities.
    DIMENSION
    KSA Network of internal & external sales points and partnerships.
    CONTEXT
    Positioned at the local KSA headquarters, reporting to the Managing Director of KSA, with a functional link to the Regional Marketing Manager on significant projects, requiring travel across the nation and to Dubai.
    KEY CONTACTS
    Internal
    • Regional Marketing teams
    • Regional Retail Operations teams (including Dubai and KSA)
    • Wholesale teams (KSA)
    • Local Boutique teams (KSA)
    • Regional Office team MEIA
    • Local Distribution partners
    • Internal & External Boutique teams
    • Montblanc HQ Marketing team
    • Richemont Dubai/KSA Shared Service (focus logistics, finance)
    • Suppliers/contractors & regulatory authorities
    KEY RESPONSIBILITIES
    1. Enhance ROI by supporting the sales performance of the retail & wholesale network through a tailored marketing approach.
    2. Optimize brand visibility and relevance across the retail and wholesale network to meet sales goals while maintaining a robust brand image.
    THE MARKETING EXECUTIVE IS RESPONSIBLE FOR
    • Ensuring implementation of marketing plans for all accounts (Internal & External).
    • Executing a varied calendar of activities for the local Saudi market.
    • Supporting launch events & activities in key cities: Jeddah, Riyadh, and Khobar, among others.
    • Assisting the Retail-CRM team for all accounts to ensure clear communication and brand-aligned messaging for each activation throughout the calendar year.
    Strategy & Planning
    • Developing marketing plans for all accounts (Internal & External), focusing on activities such as Product Launches, seasonal events, and exhibitions, and CRM coordination with the regional office in Dubai to maintain relevant messaging.
    • Regularly updating key stakeholders and accounts (Internal and external) on marketing activities and product information in Saudi Arabia.
    • Ensuring all marketing activities by internal and external accounts comply with international guidelines and the new vision of the brand.
    • Coordinating with Regional HQ departments to ensure alignment with global guidelines.
    Marketing Tools/Material:
    • Providing updated Marketing Tools, Decks, and guidelines to the local Marketing team including VM and Key Accounts (Internal and External) for local implementation.
    • Developing and implementing locally needed marketing tools to support the sales network.
    Events & Exhibitions
    • Crafting pitches, case studies, and reports for local requirements or adapting the regional approach to the local market.
    • Ensuring all events and exhibitions align with local key messaging and international standards, coordinating with Regional HQ.
    • Supporting logistics and suppliers for event implementation across the market.
    • Assisting PR and Media activities related to wholesale points of sales in coordination with the regional HQ.
    Budget & Reporting:
    • Assisting senior management with developing marketing budgets for the local market and coordinating with regional team for reporting.
    • Keeping local budget up to date and accurate, supporting local activations, and sharing activity reports with stakeholders and regional HQ.
    • Generating end-of-activity reports detailing ROI and key insights for stakeholders.
    Required experience:
    • Previous experience in similar marketing roles, preferably in retail or hospitality.
    • Demonstrated Project management skills.
    Technical skills / abilities:
    • Proficiency in Word, Excel, and PowerPoint.
    • Ability to travel frequently.
    • Capable of independent work within a regional team.
    Language skills
    • Fluent in spoken and written English, Arabic (French is a plus)

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