Marketing Specialist - Riyadh

Job summary

A Marketing Specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.

Responsibilities

• Plan and execute comprehensive marketing strategies to enhance the hospital's visibility and promote its services to a broader audience.
• Align marketing strategies with the hospital's objectives, values, and target audience to achieve business goals.
• Oversee the hospital's presence on digital platforms, including social media channels.
• Collaborate with medical and PR teams to ensure content is aligned with hospital services and regulatory requirements.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Relevant certifications (e.g., Google Analytics, HubSpot, Digital Marketing, or healthcare marketing certifications) are an advantage.
• Proficiency in English (spoken and written).

Skills

• Strong interpersonal skills and the ability to work effectively with cross-functional teams, including medical professionals, management, and external partners.
• Ability to think creatively and implement innovative marketing solutions.
• Problem-solving abilities and capacity to analyze and act on marketing data and performance metrics.

Desired requirements

• Minimum of 2-3 years of experience in marketing, preferably in the healthcare, hospital, or medical services sector.
• Proven experience in managing digital marketing campaigns, social media strategies, and content creation.
• Demonstrated ability to engage with customers and improve brand awareness.

وصف الوظيفة