Communication Channels in Pharma

Think what significant content you have when you think of communicating to the external world.

Let’s talk about your corporate website. Is it expressive and focused in terms of design, concept, content, features and copywriting?

Think how you can have your website look worthwhile with the following:

1. Impressive design,

2. Concise history,

3. Engaging content,

4. Innovative product portfolio,

5. Eye-catching pictures,

6. Inspirational videos,

7. Breakthrough achievements,

8. Events’ stories,

9. Specific milestones,

10. Digital literature,

11. Relevant reports,

12. Structured e-newsletters,

13. Selected infographics

14. Interesting articles and

15. Social media buttons.

A simple way to gauge your website is by taking lessons from your competitors’ online presence. If anything is missing on your website or your site is witnessing less visitors, then try to make your website more appealing with striking creativity, balanced structure and succinct messages.

Next, emphasize on clear and effective communication through your corporate website and other channels.

1. Figure out what sort of marketing communications suits your business and what your customers want to know. Based on this, come up with content marketing strategy that really works.

2. Begin to plan content strategy, fix your budget, know your target audience, find out the content channels, decide what type of content is to be published and create a content calendar.

3. Build reliable relationships. Make a mention about your company’s history, vision and goals, and let your audience know how you have journeyed over the years and build a reputation by serving the patient population. Make it clear that you are customer-centric and focuses on building good relationships with healthcare professionals and customers.

4. Design drug promotional literature that’s precise, fair and scientifically valid data on products. Try to raise awareness about your product portfolio and influence healthcare professionals’ behavior through marketing literature and digital campaigns.

5. Decide what practices are best to boost a pharma social media strategy and what online and social-media communications channels are suitable for influencing physicians, specialist doctors, healthcare professionals, hospitals and pharmacists.

6. Look for quality pharma content that increases your visibility and interactivity with your target audience. Try to communicate meaningful stories and the benefits your business provides and how well you serve the healthcare communities. Always come up with pharma content that’s specific, reliable, evaluated, endorsed and accepted.

7. Publicize your pharma events and exhibitions participation. Reach healthcare professional through online communities, publish purposeful press releases and promote your business in new potential markets.

Image by:  Deirdre Coleman - Sep. 19, 2013