Digital Opinion Leaders are the New Key Opinion Leaders
Influential online healthcare professionals are changing the world of healthcare engagement.
HCP ‘Digital Opinion Leaders’ (DOLs) are driving health policy decisions, defining the views of their online peers, and may be shaping your brand well before your product launches.
In this webinar we will demonstrate the impact that Digital Opinion Leaders are having, and prove that DOLs really are the new KOLs (Key Opinion Leaders).
You will discover how:
– Opinion leadership has changed
– HCPs create online influencers and become DOLs
– To activate and collaborate with DOLs.
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About CREATION: For more than twenty years, our work with pharmaceutical clients has helped bring life-changing new treatments to the patients who need them. Our direct customer intelligence helps pharmaceutical companies to understand and access new markets, expand their reach into new patient populations, and respond to emerging disruptions in their environment.
CREATION was born over two decades ago in 1998. Since that time it has advised some of the biggest and best names in healthcare, providing a range of services and products, all centered around adding value through engagement for the health and pharmaceutical industries.
As a consultancy, It has spent years educating and informing on how healthcare professionals were using the Internet and in latter years social media. CREATION has continued to see significant innovation and growth through its commitment to research and development and our in-house technology team. In 2017 it announced a collaboration with SERMO, the leading global social network for doctors, which enables them access to the 800,000 physicians using their network and listen to their views.
With more than a million social media profiles worldwide, and more than a billion posts, CREATION Pinpoint leads the world in learning from healthcare professionals on public social media, to enable healthcare companies and organisations to be more effective.
FREE WEBINAR · When: Thursday, 21 October 2021 · T ...
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