Pharmaceutical Brand Planning
Watch replay now or register to attend on
Tuesdays and Thursdays at 10:30 am and 2:00 pm
As the behaviours of healthcare professionals (HCPs) are changing in the digital age, some pharmaceutical companies are adapting their tactics by learning from customers’ online conversations. Discovering which HCPs are influencing vast networks of professional peers, setting the agenda for professional discussion, and even shaping policy decisions, has enabled innovative brand teams to utilize the insights from their HCP social media market research to produce insight-led customer engagement.
This webinar will help you understand how insights from online healthcare professionals can transform
your brand planning effectiveness.
In this webinar you will discover how HCP insights can inform your:
– Content planning
– Congress tactics
– Relationship with Digital Opinion Leaders
Register to watch a replay of the webinar or attend one of our weekly showings:
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About CREATION: For more than twenty years, our work with pharmaceutical clients has helped bring life-changing new treatments to the patients who need them. Our direct customer intelligence helps pharmaceutical companies to understand and access new markets, expand their reach into new patient populations, and respond to emerging disruptions in their environment.
CREATION was born over two decades ago in 1998. Since that time it has advised some of the biggest and best names in healthcare, providing a range of services and products, all centered around adding value through engagement for the health and pharmaceutical industries.
As a consultancy, It has spent years educating and informing on how healthcare professionals were using the Internet and in latter years social media. CREATION has continued to see significant innovation and growth through its commitment to research and development and our in-house technology team. In 2017 it announced a collaboration with SERMO, the leading global social network for doctors, which enables them access to the 800,000 physicians using their network and listen to their views.
With more than a million social media profiles worldwide, and more than a billion posts, CREATION Pinpoint leads the world in learning from healthcare professionals on public social media, to enable healthcare companies and organisations to be more effective.
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