Pharmaceutical Competitive Intelligence from Digital HCP Conversations
Every Wednesday: 2:00pm
Pharmaceutical competitive intelligence helps you protect or grow your market through insights of your product and comparative products in your market. One method of achieving this is by receiving timely insights on HCP perceptions and behaviours.
The growth in healthcare professional (HCP) use of social media has enabled pharmaceutical companies to access another level of direct customer intelligence; the unprompted conversations of HCPs online. We see this data benefiting brand teams we support at a cross-functional level including those within competitor intelligence.
During the disruption of your market by new entrants direct customer intelligence can help you:
- See what HCPs value about your product, and what their unmet needs are.
- Understand how HCPs are reacting to data on comparative or competitive treatments, how they perceive the benefits of new entrants to the market and how they engage with competitor messaging.
- Discover how you can add value beyond the treatment itself, to strengthen customer loyalty.
If your product is the disruptor to an existing market, you will have similar priorities but with an emphasis on growing market share by addressing currently-unmet customer needs.
This webinar will help you understand how pharmaceutical brands already proficient in this area are gathering competitor intelligence from studying the HCP discussion online and how they use these insights to inform their strategic decisions.
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About CREATION: For more than twenty years, our work with pharmaceutical clients has helped bring life-changing new treatments to the patients who need them. Our direct customer intelligence helps pharmaceutical companies to understand and access new markets, expand their reach into new patient populations, and respond to emerging disruptions in their environment.
CREATION was born over two decades ago in 1998. Since that time it has advised some of the biggest and best names in healthcare, providing a range of services and products, all centered around adding value through engagement for the health and pharmaceutical industries.
As a consultancy, It has spent years educating and informing on how healthcare professionals were using the Internet and in latter years social media. CREATION has continued to see significant innovation and growth through its commitment to research and development and our in-house technology team. In 2017 it announced a collaboration with SERMO, the leading global social network for doctors, which enables them access to the 800,000 physicians using their network and listen to their views.
With more than a million social media profiles worldwide, and more than a billion posts, CREATION Pinpoint leads the world in learning from healthcare professionals on public social media, to enable healthcare companies and organisations to be more effective.
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