Strong Organizational Culture Leads to Top-level Performance

Given the importance of getting corporate culture right, many organizations invest heavily in shaping their cultures and influencing the behaviors of their workforces.

• But how many organizations derive maximum value from this investment?
• Does the money spent on developing and communicating mission statements and corporate values really change employee behavior? Or are there hidden, powerful forces at work that neuter this investment?
• And if the investment in shaping culture does bring about change, is it promoting behaviors that support performance and strategy delivery, or is it inadvertently encouraging sabotage behaviors?

The key to developing corporate culture, particularly one that becomes a source of competitive advantage, requires gaining insight into how culture is formed, including the important role that employees' attitudes and perceptions play in the process.

Organizations that take time to understand the process and develop a highly engaged workforce can expect to see significant performance improvements. 

For those that create a culture aligned with their business strategy, the rewards are greater still: a workforce acting in unison as a dedicated powerhouse, moving the organization toward its strategic goals.

(Abstract from the source:  “Demystifying Corporate Culture in Pharma” by Ira Gaberman, Vice President at A T Kearney – www.atkearney.com | Source Link: http://www.pmlive.com/pharma_news/demystifing_corporate_culture_in_pharma_351565)