Hisham Alzahrani

Al Safi Danone Limited Company Sep 2022 – Present
Zone Sales Manager
Collaborate with external partners to develop new business prospects in existing markets and establish new markets for goods/services. Determine appropriate partners by assessing company's needs, goals, and existing partnerships. Engage in negotiations to lead partnership contract terms, whilst ensuring commitment fulfillment and mutual profitability. Spearhead creation of marketing plans to promote cooperation among stakeholders. Lead and optimize sales team to drive growth and surpass sales targets. Devise and execute comprehensive business plans for client base expansion and market dominance. Oversee several functions, such as recruiting sales supervisors, defining targets, offering guidance, and appraising performance. Deliver detailed sales, revenue, and spending reports, as well as precise projections to management team. Foster relationships with clients and critical accounts to verify uninterrupted business support.
• Amplified sales potential and enhanced client loyalty by nurturing enduring partnerships with collaborators.
• Executed impactful strategies by evaluating merits and drawbacks of present/potential regional competitors.
• Formulated mutually advantageous agreements by forging trusted business connections with potential partners.
• Explored new markets, channels, and target demographics by scrutinizing market trends, competition, and opportunities.
• Generated business opportunities and extended current operations as per management-defined sales revenue objectives.
• Maintained existing strategic alliances by leveraging collaborative approaches, monitoring performance, and effectively resolving challenges.
 

Arabian Agricultural Services Company (ARASCO) Apr 2020 – Aug 2022
Business Development Manager
Led systematic and process-driven approach for partner outreach and relationship management. Determined and enlisted collaboration prospects through proactive cold calls, emails, and on-site client visits, whilst pursuing inbound leads. Conducted partner research to pinpoint pivotal stakeholders and ignite interest. Devised and managed execution of multichannel strategies for listings, shelf allocation, pricing, and promotional activities. Planned and coordinated marketing campaigns focused on brand establishment. Monitored and compared results against set strategy, including competition analysis, sell-in, sell-out, and shopper behavior insights. Administered projects to optimise van operations, including structure, coverage, drop size, and strike rates distribution. Supervised merchandising team, key national accounts, and operations in company lodgings and warehouses.
• Negotiated and finalised contracts in adherence to company contract stipulations and regulations.
• Nurtured strong relationships with current partners and introduced innovative concepts to expand partnerships.
• Achieved sales and margin targets as part of robust growth strategy by designing/supervising van sales initiative.
• Evaluated and predicted outcomes for various partner projects, encompassing lead sharing, co-branded/co-created content, and event collaborations.

Almarai Company Jun 2013 – Mar 2020
Sales Supervisor
Devised growth plan, encompassing both financial gains and personal development to drive organizational growth. Ensured credit customers adhere to corporate policies to prevent any financial damage to business. Evaluated salespersons' targets to verify alignment with region's overall goal. Provided necessary resources to empower staff members to excel in assigned roles and forged relationships with critical clients to cultivate enduring business partnerships. Established and implemented company policies governing ethics, sales strategies, and customer interactions, as well as reviewed manager reports to spot areas for improvement. Conducted market research to determine new avenues for sector expansion, whilst training high-performing sales team.
• Sustained wastage below budgeted levels, whilst contributing to heightened profitability.
• Introduced new salespeople to company's products and provided training on effective selling techniques.
• Discussed achievements and addressed operational matters by planning weekly meetings for sales representatives.
• Ensured delivery of exceptional products and satisfactory level of service to customers by monitoring sales activities.
• Elevated market share by strategically distributing products under Luisine, 7days, Juices, and Dairy brands across all trade channels for surpassing predetermined sales margin targets.

Master in Business Administration, Al Faisal University, Riyadh, Saudi Arabia, May 2023