Rana Muhammad Fahd Iqbal

With over 10 years of experience in e-commerce operations management, I am a network e-fulfillment operations manager at NAQEL Express, the leading logistics and supply chain company in Saudi Arabia. I design and develop the e-fulfillment department to provide a competitive advantage for domestic and international e-commerce players by giving them a sophisticated control on their whole fulfillment process.

My core competencies include e-commerce operations management, business process development, and six sigma methodology. I have successfully implemented best business practices to improve efficiency, reduce operating costs, and increase productivity, while meeting tight deadlines and budgets. Some of my achievements include developing a customized e-fulfillment software, designing a fulfillment facility operational layout, expanding the product base on the website, and offering multiple delivery options for the customers. My mission is to enable and facilitate e-commerce growth and innovation in the region, and to enhance customer satisfaction and loyalty.

Network E-Fulfillment Operations Manager                              05/2023 - Current 

Naqel Express - Riyadh 

Developing the E-fulfillment Division from the ground up, it has since grown to operate in 10 countries—5 of them directly and 5 of them through 3rd parties, Increase revenue from 16K SAR in 2019 to 6 Million SAR in 2023.Grow from 2400 Order in 2019 to 650,000 Orders in 2023.Contributed roughly 35% in bottom line in 2023.Improved systems, Infrastructure, and Procedures continuously over the course of four years, increasing productivity by 200%

• Develop own E-Fulfillment Network in KSA, UAE, Oman, Bahrain, China
• Expand E-fulfillment in Qatar, Kuwait, Iraq, Jordon and Lebanon with 3rd party contracts
• Increased revenue in 4 years from 16,000 per year to SAR 6 million per year
• Over 1.5 million orders were processed accurately and within SLA
• Achieved 99.9999% inventory and Order accuracy
• Manage inventory of more than 200k SKU and 3 million pieces.
• Analyzed financial data to track and achieve budget targets.
• Developed, recommended and implemented strategies to improve employee work quality and speed.
• Managed and motivated high-performing teams for successful KPI attainment.
• Reduced expenditures by implementing inventory control measures and improving organizational operations.

E-Fulfillment Operation Manager                                              07/2019 - 05/2023 

Naqel Express - Riyadh 

• Developed extensive, specialized software to effectively manage all e-fulfillment function requirements
• Map Processing procedures for Inbound, Outbound, ASR, and RTO to guarantee accuracy and operational efficiency
• To guarantee the physical and system inventory accuracy in terms of quantity and locations, implement the Inventory Audit (Cycle and Stock Count) mechanism
• Create the operational layout for the e-fulfilment Centre and equip it with the most up-to-date equipment (customized packing and validation workstations)
• Developed Customized E-fulfillment products to address the diverse market requirements
• Define & Implement the KPI's for Fulfillment team
• Create the specialised reports for inventory tracking and last-mile delivery success
• Recruit and trained the E-fulfillment staff
• Ensuring ongoing planning of capability and capacity.

E-commerce Operations Executive                                            04/2016 - 07/2019 

Abdul Latif Jameel Electronics - Jeddah 

• Designed & implemented the process to execute the operations from 25 geographically scattered locations with achieving the efficiency and control on whole order processing cycle
• Developed Order processing and customer services systems
• Ensure the smooth delivery from 25 geographical location
• Expand the product base on website by making the drop ship contracts with suppliers
• Introduced same time delivery and installation to reduce the cost and enhancing the customer satisfaction
• Developed the automate system to audit the courier invoices and ensuring the receiving of COD (Cash on delivery) orders amount
• Designed the reports for all relevant departments (Retail, Warehouse, Customer Services and Finance)
• Started the business on marketplaces (Souq.com & Noon.com)

BUSINESS MANAGER                                                            08/2012 - 12/2014 

FONECASES4U LIMITED - Manchester 

• Diligently organizing and planning for all the essential tasks to ensuring the smooth business transactions with the customer from, searching of the product to delivery of the product to the customer door step, backup with the fully efficient and effective after sales services to ensure the High level of Customer satisfaction
• Successfully run 5 EBay and 2 Amazon stores
• Got Top-rated badge for all EBay Stores
• Sourced stock on best price by searching and negotiation with the suppliers locally and internationally
• Got the best prices from courier companies to become more competitive in terms of price and offering different services to cater all customers need
• Analyzing the competitor's activities by using software(Terapeak)
• Involved in the recruitment and Training of new staff
• Implemented the centralized messaging system for all channels (Reply Manager)
• Implemented the listing software to increase efficiency and effectiveness (Auctiva)
• Managing and motivating staff to ensure efficiency and effectiveness
• Producing reports on performance, and then measuring these against set indicators
• Reviewing current organizational effectiveness and making recommendations for improvements
• Inventory management for all retails channels by using Linn works.

ASSISTANT OPERATIONAL MANAGER                            04/2008 - 11/2010 

Al-Hamd Group of Industries - Bahawalpur 

• Driving operational improvements, and ensuring a tight control on operational costs
• Responsible for monitoring and continually improving standards of performance and quality within the operation
• Assisting Operational Director in establishing and implement departmental policies, goals, objectives, and procedures
• Encouraging, identifying and developing best practice strategy
• Producing Operations manuals, which define how the business is to be run.

Msc : Marketing, 2012 

University Of Wales - Cardiff, U.K