Syed Najaf Abbas

Experienced digital marketing professional with a proven track record of enhancing brand visibility and driving online traffic for clients across various industries. With 5+ years in the field, I specialize in online advertising, SEO, SMO, SMM, graphic design, and data analysis. My expertise includes managing and optimizing online advertising campaigns, conducting SEO audits, creating engaging social media content, and analyzing digital marketing performance. I also possess a strong interest in the potential applications of generative AI in the digital marketing landscape.

• Developed and executed comprehensive digital marketing strategies, resulting in a remarkable increase in brand visibility and a 25% growth in online traffic for clients across diverse industries.
• Conducted extensive market research and competition analysis, leading to improvement in target audience identification and increase in the optimization of digital marketing campaigns for maximum reach and engagement. 
• Strategically created and implemented social media marketing initiatives that led to a 40% rise in brand awareness, a 35% increase in follower engagement, and a 50% surge in website traffic.
• Analyzed website traffic, user behavior, and conversion data using tools like Google Analytics, identifying opportunities for improvement and ultimately resulting in a 15% increase in conversion rates and a 10% decrease in bounce rates. 
• Managed and optimized online advertising campaigns across multiple platforms, including Google Ads and Facebook Ads. 
• Collaborated effectively with design and content teams to create compelling digital assets, including graphics, videos, and written content optimized for search engines and social media platforms, which contributed to a 40% increase in engagement and shares. 
• Diligently monitored and managed the online reputation of clients, responding to customer reviews and complaints in a timely and professional manner, resulting in a 95% positive review rating and a 50% reduction in customer complaints

Mirpur University of Science and Technology (MUST) Graduation in Computer System Engineering