Zahrah Alkhamis

My degree is in business administration: Digital marketing. My qualifications have prepared me to contribute immediate value to your organization. Proficient in Canva, WordPress, Microsoft Word, Excel, PowerPoint, and Access, Photoshop, Illustrator, InDesign. 

Here’s a snapshot of what I have to offer:  

I am skilled at business correspondence, general office, and file management. I understand the value of time management and clear communication, and I am great at working with teams to get the project done right. I practice marketing through course projects which helps me to gain marketing skills. For instance, I worked with Sinclair’s Clarion team to increase engagement on their social media. started analyzing all their social media accounts to find opportunities for improvement. Then, I wrote a marketing plan. Finally, I set a timeline and steps
to finish this big project. I analyzed the result of the engagement rate for their social media accounts and compared it with the previous results. The engagement rate had improved by over 30%. 

Along with my classroom and project experience, I bring to the table hands-on knowledge with over 200 hours of an experience in the Marketing Department. I parlayed this experience into a permanent student position once I completed the internship. While at Sinclair’s Clarion newspaper I assisted the social media coordinator by creating engaging posts on social media like creating videos, photographic posts, and taking photos. Also, I created a Marketing plan to increase their social media presence and Email marketing presence. Not only that but also, I worked on WordPress to add new features to their website and update the website.

WORK EXPERIENCE:

 Sinclair Clarion, Dayton, OH, USA                                                              

Administrative and Marketing Assistant Position

• Communicate with Businesses to partner with them. Also, selling ad spaces to other businesses.

Creating invoices and supervising the business google drive.

• Documented all the data on Microsoft Word, Excel, PowerPoint, and Access.

• Assistant social media coordinator by creating engaging posts on social media like creating

videos, photographic posts, and taking photos.

• Creating a Marketing plan to increase their social media presence and Email marketing

• General running for the Sinclair Clarion newsletter like working on WordPress to add new

features to their website and update the website.

• Working with Sinclair Foundation to fundraising.

Sinclair Community College, Dayton, OH, USA                                     

IT

• Welcoming and Providing technical assistance to students and guests.

• Documented and reported work completed throughout the day interacted with the public and

communicated any issues back to my supervisor.

• Troubleshoot and diagnose Computers and printers

Resume Content for Course Projects in MRK 2135, 2230, & 2250

MRK 2135: Digital Marketing

Digital Marketing Course Project: Campaign Simulation (05/17/2021-08/08/2021) 

Launched, managed, and optimized a digital marketing campaign for a simulated client with a brick-and-mortar store seeking to expand into eCommerce

• Practiced copywriting skills by creating landing pages on the company’s website and writing keyword-rich meta descriptions for search engine optimization
• Implemented a paid search campaign for popular products by researching and selecting keywords, writing headlines and description copy, and setting and adjusting bids 
• Added shopping campaigns to the marketing mix by connecting the business’s inventory to its Google Ads account, selecting products to promote, setting bids, and using negative keywords 
• Executed email marketing campaigns by choosing appropriate recipient lists, writing subject lines and message copy, and selecting images and landing pages
• Reviewed performance metrics via reports and dashboards for email marketing, website traffic, and Google pay-per-click (PPC) and shopping ads to identify successes and opportunities for improvement to increase important key performance metrics like clicks and conversions

MRK 2230: Social Media & Consumer Engagement

*Students earn the Hootsuite Social Marketing Certification industry credential for their final and it should be added to their resume under the Education section

Social Media Course Blog Project (08/23/2021-12/12/2021)

Used LinkedIn’s blogging platform to publish eight articles that analyzed a brand’s social marketing strategy on top platforms according to industry best practices

• Practiced digital copywriting and formatting skills in each article including using images, links, lists, and concise text in an appropriate tone for the audience

Social Media Course Project: Campaign Simulation (08/23/2021-12/12/2021) 

Launched, managed, and optimized a social media marketing campaign for a simulated eCommerce retail client across Instagram, Facebook, Twitter, Pinterest, and YouTube

• created, scheduled, and posted organic content – including writing copy, selecting visuals, and relevant hashtags as applicable – to resonate with the target markets
• Developed content, selected audience demographics and interests, and managed the budget for paid advertising
• Implemented an influencer marketing strategy by researching content creators with varying levels of reach and engagement and negotiating contracts with different forms of compensation 
• Analyzed key performance metrics to measure the results of organic and paid content; applied these insights to optimize campaign strategies to increase engagement, clicks, and conversions

MRK 2250: Digital Marketing Analytics

*Students earn the Google Measurement industry credential for their final and it should be added to their resume under the Education section

Digital Marketing Analytics Course Project: Campaign Simulation (01/10/2022-05/08/2022)

Implemented and optimized a digital marketing analytics campaign for a simulated client in the eCommerce retail space according to their business goals, target audience, and specific campaign objectives

• Managed a budget across website expenses, social campaigns, and Google ads; strategically reallocated the funds as needed to improve results tied to key performance indicators like clicks, conversions, order size, and profit
• Edited website content and conducted multiple sets of A/B tests to determine the best layout, images, button colors, and calls-to-action for the target audience to increase conversion rates
• Read reports, reviewed dashboards, and exported performance data from social and paid search ads into Excel to calculate KPIs including cost per click (CPC), cost per acquisition (CPA) revenue per conversion (RPC), revenue per dollar spend (RPDS), and return on investment (ROI)
• Practiced extracting insights from key metrics to answer business questions, make recommendations, and optimize campaigns to maximize profits