Director, Marketing - Riyadh, المملكة العربية السعودية - Bain & Company

وصف

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WHO YOU'LL WORK WITH:

The Director, Market Reputation, will lead market reputation efforts across the Middle East and be responsible for developing and executing a marketing strategy that strengthens Bain's reputation in each market, in partnership with office leadership and aligned with firm strategy & commercial objectives.

You will focus on increasing Bain's awareness in the highest value business communities on topics relevant across clients and reinforcing Bain's perception as the leading consulting partner to ambitious senior executives.

WHAT YOU'LL DO:

• Develop Market Reputation strategy for Middle East region
• Build marketing strategy and define supporting initiatives in collaboration with leadership
• Proactively suggest ways to collaborate with and leverage Practice Marketing, Account Marketing, and Center of Excellence initiatives, resources and tools
• Develop view on optimal mix of topics/activities to further Market Reputation effectiveness
• Manage the budget, annual planning process, and ongoing process improvement
• Incorporate test and learn approach to inform program evolution
• Identify, prioritize, and project manage marketing campaigns and supporting activities
• Design based on optimal mix of topics/activities and their sequence to maximize impact
• Identify relevant 3rd party partnerships, sponsorships, and conferences & events,
• Manage partner and vendor relationships
• Leverage digital assets and channels: web content, partner profiles, LinkedIn bios, content distribution, etc.
• Develop proactive and reactive media strategies, work with global PR team to ensure Bain is top of mind with key local and international media
• Own, plan and execute Market Reputation Marketing activities, to potentially include
• Editorial: Tailor global content to local community needs, distribute in local market(s), and manage any local agencies and providers
• Brand & Creative: Adapt content to the Middle East business community, create/edit/distribute, and strengthen reputation and brand perception across Middle East.
• PR &

External Communications:

Oversee all local PR activities to establish and grow Bain's presence in most influential business media (traditional and emerging), manage collaboration with general media, premium publications and local PR agencies as needed.

Help frontline leaders build a public profile focused on expertise. Manage participation in relevant market studies and rankings.

• Digital Marketing and

Social Media:
Oversee Middle East website and other digital content, design campaigns that leverage global efforts to effectively reach target audiences, develop and distribute local social media content

• Conferences & Events: Design, plan and execute market reputation Bain events, inform and support Conference & Events Center of Excellence efforts in market
• Alumni: Develop and oversee local alumni segmentation and engagement strategy, including communications and events that support and augment/dovetail with Market Reputation, Practice and Account efforts given the languages in the region, the work will performed in English and Arabic.
• Develop and deploy team resources in support of strategy
• Ensure approach consistent with marketing ways of working, leveraging technologies, assets and expertise across the organization
• Provide coaching, professional development and ensure sense of affiliation
• Demonstrate Bain operating principles
• Work collaboratively with other Marketing functions to ensure plans are aligned/complementary to achieve firm goals
• Manage collection of data on local market intelligence, track performance against defined targets and evaluate performance on an ongoing basis
• Represent Marketing within the local office / cluster, and represent office/cluster within wider Marketing network

ABOUT YOU:

Education

Master's degree in business / marketing / communications / social sciences, focus on marketing

Experience

• 810 years of relevant B2B marketing experience (required)
• 5+ years of people management experience, successfully developing others (required)
• Proven track