Digital Marketing Manager - Riyadh, المملكة العربية السعودية - Talent Pal
وصف
About Nana- Nana is an internet marketplace connecting customers with their favorite grocery stores, pharmacies and specialty stores. Our mission is to deliver the highest quality of online grocery customer experience with a sense of affection, care, and pride. Nana was established in 2016 and is headquartered in Riyadh, Ar Riyad, Saudi Arabia.
Highlights:
- Nana funding: $79M
- Current funding stage: Series C
- Nana is backed by: STV, MEVP, SVC, Impact46, FIM Partners, Jahez, Sunbulah group, FAITH Capital, Wamda Capital, Quencia Capital, Watar Partners, and more.
Digital Marketing Manager is responsible for developing and implementing strategies that promote a company or brand's products through paid media channels and optimising towards predefined KPIs in accordance with the organisation's objectives.
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, paid social media and display advertising campaigns.
- Develop strategies that drive customers to the app.
- Maintain and optimise towards healthy funnel conversion rates.
- Handle strategic online initiatives.
- Identify trends and insights, and optimize spend and performance based on those insights.
- Brainstorm new and creative growth strategies.
- Create MMP tracker links for corresponding campaigns or content.
- Deliver quantifiable improvements across all platforms in ROI and CPA.
- Deliver measurable results against set strategic KPIs.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate.
- Stay up to date with the latest technology and best practices.
- Prepare, manage and control the digital marketing budget.
- Suggest activities for improving the quality of online content.
- Track and measure SEO and Google Analytics metrics and provide daily, weekly and monthly reports (as needed).
- Lead, supervise and motivate members of the digital marketing team.
- Research competitors and provide suggestions for improvement
Requirements:
- 4 years of experience as a Digital Marketing Manager
- Bachelor's degree in marketing or business
- Great problemsolving skills
- Proficient in photo and video editing software such as Adobe
- Deep knowledge of web design principles
- Proficient in MS Office Suite, including Outlook, Excel and Word.
- Ability to identify long term trends in data
- Great communication skills
- Experience working with a content management system
- Strong project management skills
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