Insights Manager - Jeddah, المملكة العربية السعودية - Abbott Laboratories

Abbott Laboratories

شركة تم التحقق منها

Jeddah, المملكة العربية السعودية

منذ أسبوع

تم النشر بواسطة:

Fatima Al-Mansouri

مسوّقة للمواهب لبيبي

Consumer And Brand Insights Manager

JOB RESPONSIBILITIES INCLUDE:

Deliver Consumer & Shopper Understanding and provide actionable recommendations to drive brand growth
Oversee all aspect of consumer & shopper research
Lead vendor relationships
Mine trends and historic behavior data that will help define the targeting and conversion of campaigns
Develop and deliver brandspecific syndicated data reporting as well as simple ad hoc requests

ESENTIAL DUTIES AND RESPONSIBILITIES:

Deliver Consumer & Shopper Understanding and provide actionable recommendations to drive brand growth
Oversee all aspect of consumer & shopper research
Lead vendor relationships
Mine trends and historic behavior data that will help define the targeting and conversion of campaigns
Develop and deliver brandspecific syndicated data reporting as well as simple ad hoc requests
Scope research projects to ensure a clear and actionable brief to identify the right approach and research partners
Lead qualitative and quantitative consumer research to inform new product development including idea screening, consumer qual, concept testing, and consumer sensory tests
Assist in execution of foundational research to inform broader strategic priorities, such as segmentation and consumer journey.
Partner with syndicated data providers to maximize use of trends, brand tracking, sales tracking data to build holistic recommendations and thought leadership
Perform other duties as assigned
710 years' experience in Consumer Insights & Analytics
Bachelor's degree required; Insights/Marketing degree/MBA preferred
Proven track record of actionable insights work, including compelling and motivating storytelling and action planning
Strong communication skills with ability to build relationships with stakeholders
Extensive experience in qualitative and quantitative research approaches, including segmentation, U&A, A/B testing, concept testing

Field Technical Engineer