Marketing Director - Riyadh, المملكة العربية السعودية - Professional Recruitment
وصف
Responsibilities:
- Develop a product marketing strategy that will help attract and retain customers in a competitive market.
- To plan and execute online marketing strategies to generate brand awareness, from website optimization and paid media to drive business growth on our online platform.
- Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.
- Build anticipation for product launches to increase user acquisition.
- Drive the company's media strategy and execute PR campaigns for brand awareness.
- Planning timescales and budgets.
- Plan and manage social media and public relations campaigns.
- Build relationships and coordinate with external partners and agencies.
- Devising and presenting ideas and strategies.
- Creating promotional activities.
- Communicating with various platforms for digital marketing and negotiating terms.
- Compiling and distributing financial and statistical information.
- Writing and proofreading creative copy.
- Analyzing, interpreting, and presenting results.
- To work closely with internal parties to promote new and existing products and services.
- To monitor site traffic and analyze customer behavior, page performance, click navigation, purchase conversion, and shop pattern to drive sales over the online platform.
- To develop a social media strategy as a key part of marketing campaigns;
- Manage SEM and SEO in driving customer engagement and achieving customer acquisition and paid service upgrade/conversion targets.
Other Requirements:
- 5 years' experience in digital & integrated marketing programs online (web/mobile).
- Be interested in and/or understand the Fintech market.
- Good understanding of social media and other digital channels, including Affiliate Marketing, Display, PPC, SEO, and SEM.
- Experience in affiliate management and media buying.
- Organization and a competitive mindset are a must.
- Experience in team management.
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