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    Digital Marketing Manager - Riyadh, المملكة العربية السعودية - Talent Pal

    Talent Pal
    Talent Pal Riyadh, المملكة العربية السعودية

    منذ أسبوع

    Default job background
    وصف

    Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns Design build and maintain our social media presence Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Identify trends and insights and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

    • BS/MS degree in marketing or a related field
    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
    • Working knowledge of ad serving tools (e.g. DART Atlas)
    • Experience in setting up and optimizing Google Adwords campaigns
    • Working knowledge of HTML CSS and JavaScript development and constraints
    • Strong analytical skills and datadriven thinking
    • Uptodate with the latest trends and best practices in online marketing and measurement

    This job has been sourced from an external job board.
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