Digital Operations and Analytics Specialist - Riyadh, المملكة العربية السعودية - Flynas
وصف
FlyNas
- Riyadh, Saudi Arabia
- Job posted on: 12 Feb, 202
- Closes on: 27 Feb, 2023
Bachelor Degree
Job Type
Full-Time
Driving Licence
No
Job Description:
OVERVIEW
Job Title:
Digital Operations & Analytics officer
Job Code
Reporting Relationships
- Reports To:_ Digital sales manager
Commercial
Division/ Section
Direct Sales & Ancillary
Location
Riyadh, HQ office
Role Purpose
The Digital Operations & Analytics officer is responsible for leveraging all MarTech & Ad Tech capabilities, including data interoperability, automation systems integration, tracking, tag management systems and analytics.
Grade
Job Family
KEY ACCOUNTABILITIES & ACTIVITIES
Key Areas of Responsibilities & Duties
- Ad Tech: DSPs by Agencies
- Manage the integration between digital automation platform and digital partners
- Monitor and provide input to improve the effectiveness of lead gen and ABM
- Deliver database growth, enrichment, segmentation, data hygiene and completeness.
- Familiar with the postcookie world solution.
- Lead initiatives to improve lead scoring, campaign tracking, lead management and pipeline/revenue attribution.
- Accelerate our growth with insightful digital analytics.
- Own the creation and evolution of a library of the reports and dashboards that track hey digital performance indicators.
- Contribute to creating inquiry, MQL, SQL, pipeline, conversion rate and revenue goals supporting overall business outcomes.
- Launch A/B tests, analyse results and identify actionable opportunities and best practices.
- Deploy/implement or get up to speed with new AdTech/MarTech tool
- Tag Management Solutions: Google Tag Manager, Dynamic Tag Manager Etc.
- Make sure all tags on the website fire well
- Site Analytics solutions: Google Analytics (GA4 360)
- App analytics solution: Firebase & Adjust
- Select the best digital automation tools.
BUSINESS METRICS
Direct Influence
Indirect Influence
Customer
- All departments including IT, DIH, Customer services, Revenue management, Sales and Marketing
- Service providers
- Direct Sales workflow process and procedures
- Compliance to flynas Policy.
QUALIFICATIONS/REQUIREMENTS
Knowledge and Experience
- Proven work experience as Digital Operations & Analytics (12 years of experience preferred agency side),.
- Prior experience with managing large datasets through a variety of database tools.
- Relevant and progressive experience with digital operation platforms, other elements of a modern MarTech and AdTech and digital reporting/analytics
- Digital technologist
- Experience in digital marketing measurement.
- Strong technical aptitude as well as deep knowledge of the prominent AdTech and MarTech.
- Hands on experience with Tag Management System (Google Tag Management, DTM,)
- Experience using analytics tools like Google Analytics, Tag manager, Optimize and Data Studio.
- Experience using BI or data visualization tools like Tableau and others.
and Certifications
- BSc, MA in Computer Science, or equivalent practical experience
- Proficiency in English & Arabic (Reading and Writing)
- Proficiency in Analytics m Excel and MS office
- Good Communication skills
Internal
External
- Digital sales manager
- Direct sales and Ancillary team
- Partners
- Communicate Effectively & Candidly
- Puts the Customer First
- Achieves through Teamwork
- Planning and Organizing
- Concern for Order and Quality
- Computer literacy
WORKING CONDITIONS
Working Environment
Office/airport Environment
Flynas reserves the right to require you to undertake additional or other duties within your capacity as may from time to time be reasonably required and necessary to meet work consistency and productivity
Benefits and Deductions
Medical Insurance
Flight Tickets
Medical and Life Insurance
**30 Days Vacation per Year
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