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    Director offline Media - Riyadh, المملكة العربية السعودية - Mobily

    Mobily
    Mobily Riyadh, المملكة العربية السعودية

    منذ 4 أيام

    Mobily background
    دوام كامل
    وصف

    Job Summary

    • Contribute to building the overall Mobily media strategy
    • Contribute Mobily traditional media strategy and roadmap.
    • Contribute to setting, measuring, and monitoring media KPIs and prepare traditional media yearly budget.
    • Contribute to developing Mobily strategic Media buying strategy and negotiating deals.
    • Design, build and maintain Mobily traditional always-on promoting strategy
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Overall traditional media optimization plan for OOH, TV and other traditional media platforms.
    • Work with sales teams and act proactively to increase Mobily market segment.
    • Stay up-to-date with media developments; analyse campaigns data & report the results to end users to build plans/ corrective actions plans.
    • Measure traditional media campaigns performance for all traditional campaigns, and assess against goals.
    • Collaborate with internal teams to generate sales leads.
    • Extend the work and relation from agencies to end suppliers.
    • Evaluate emerging technologies, and spot new opportunities.
    • Manage all traditional media channels campaigns from planning, execution, monitoring and optimizing (e.g. TV, OOH, ) to ensure brand consistency and execution.
    • Work closely with media agency to develop Media Plans for traditional media campaigns.
    • Monitor competition and provide ideas to stand out
    • Research products, services and current strategies to identify new media opportunities.
    • Keep up-to-date with mobily audience's preferences and proactively suggest new campaigns and new ways to deliver content.
    • Manage media budget including cost estimating, forecasting, updating budget entries and assure matching invoices received.
    • Report on campaigns closing with performance and lessons learned

    Skills

    • Marketing
    • Traditional media

    Education

    Marketing

    Managerial Responsibilities

    • Contribute to the achievement of the strategic objectives of the sector through performing own responsibilities and managing direct reports performance.
    • Set the department's goals and objectives and ensure the cascading of such to reporting sections, and guide their achievement.
    • Contribute to the development of the sector's policies, procedures and processes through providing input as advised by the direct supervisor.
    • Provide direction and advice to the direct reports in performing their delegated responsibilities.
    • Ensure the ongoing development of the department's employees, and assure the developmental activities of direct reports.
    • Oversee the overall performance of direct reports and ensure KPI's are well communicated and monitored.
    • Ensure effective identification, allocation and utilization of the division's resources.
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