Cluster Marketing Manager - Riyadh, المملكة العربية السعودية - Talent Pal
وصف
A Cluster Marketing Manager will play a crucial role in developing and implementing the annual marketing plan, driving key objectives, current initiatives and relevant marketing activities relating directly to the cluster.
The role will be responsible for leading the cluster's marketing team and ensuring the department performs an integral role in bringing together all function areas to ensure commercial targets are heightened.
- Develop, proactively manage and implement the annual cluster marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
- Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process
- Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
- Manage the roll out of marketing initiatives to support the cluster in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third party distribution
- Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
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