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    Regional Marketing Manager - Riyadh, المملكة العربية السعودية - Talent Pal

    Talent Pal
    Talent Pal Riyadh, المملكة العربية السعودية

    منذ أسبوع

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    Job Advert

    Internal Job Title: Regional Marketing Manager MiddleEast

    Business: Lucy ElectricMENA Regional Headquarters

    Location:Riyadh Saudi Arabia

    JobReference Manager:3294


    Job Purpose

    We are seeking anexperienced and innovative Regional Marketing Manager to join ourteam and drive our marketing and business development efforts inthe MENA region. As the Regional Marketing Manager you will beresponsible for identifying new market opportunities monitoring theregional market landscape and competitors and developing andimplementing effective marketing strategies to promote ourproducts/services and drive business growth. Your role will play acrucial part in shaping the success of our regional marketinginitiatives.


    Job Dimensions

    Working under ourglobal marketing plan as Regional Marketing Manager you will workclosely with Regional General Manager Regional Sales Teams andother functions with functional reporting lines to Lucy ElectricMarketing Director.

    The role will be based inour Regional Headquarters office in Riyadh and will requiretraveling to regional countries and to the UK whenneeded.


    Key Accountabilities

    1. MarketAnalysis and OpportunityIdentification:

    • Conduct thoroughmarket research to identify emerging trends customer needs anduntapped opportunities in the region.
    • Monitorand analyze market dynamics industry developments and competitiveactivities to stay informed about the regionallandscape.
    • Identify and evaluate potentialtarget segments customer profiles and market entry strategies foreffective market penetration.

    2.Marketing Strategy and Planning:

    • Develop a comprehensive regional marketing plan aligned with thecompanys objectives incorporating market insights and growthopportunities.
    • Define clear marketingobjectives target metrics and key performance indicators (KPIs) tomeasure the success of regional marketinginitiatives.
    • Collaborate with crossfunctionalteams to align marketing strategies with product development salesand overall business strategies.

    3.Brand Management and Positioning:

    • Ensure consistent brand messaging positioning and visual identityacross all marketing channels and touchpoints within theregion.
    • Develop and execute brandbuildinginitiatives including advertising campaigns sponsorships events andpublic relations activities.
    • Maintain brandguidelines monitor brand perception and take proactive measures toenhance brand awareness and reputation in theregion.

    4. Campaign Development andExecution:

    • Create innovative andeffective marketing campaigns tailored to the regional marketleveraging various channels such as digital marketing social mediaprint events etc.
    • Oversee the endtoendexecution of marketing campaigns including planning contentdevelopment creative direction media buying and performancetracking.
    • Monitor campaign results analyzedata and make datadriven adjustments to optimize campaignperformance and ROI.

    5. MarketingCollateral and Content Development:

    • Collaborate with the marketing team to develop compelling marketingcollaterals sales tools presentations and digital content specificto the region.
    • Ensure that all marketingmaterials are accurate engaging and aligned with brand guidelinesand local market preferences.
    • Coordinate withinternal and external stakeholders including agencies designers andcopywriters to deliver highquality marketingassets.

    6. Relationship Managementand Collaboration:

    • Establish andnurture relationships with key stakeholders including regionalsales teams distributors partners and industryinfluencers.
    • Collaborate with the sales teamto align marketing activities with sales objectives and supportlead generation and conversion efforts.
    • Liaisewith global marketing teams to share best practices leverage globalmarketing assets and contribute to global marketinginitiatives.


    Requirements

    1. Education andExperience:

    • Bachelors degree inMarketing Business Administration or a related field (Mastersdegree preferred).
    • Proven experience inregional marketing roles preferably in a multinational or regionalcompany.
    • Demonstrated success in developingand executing marketing strategies andcampaigns.

    2. Strategic Thinking andMarket Insight:

    • Strong analytical andstrategic thinking skills to identify market opportunities andformulate effective marketing strategies.
    • Indepth knowledge of regional market trends consumer behavior andindustry dynamics.
    • Ability to analyze marketresearch data and translate insights into actionable marketingplans.

    3. Creative and InnovativeMindset:

    • Demonstrated creativity indeveloping marketing campaigns and collateral that resonate withthe target audience and differentiate thebrand.
    • Ability to think outside the boxembrace new marketing trends and leverage digital platforms foreffective marketing communication.

    4. Project Management and Execution:

    • Strong project management skills to effectively plan execute andmonitor multiple marketing initiativessimultaneously.
    • Attention to detail ability tomeet deadlines and proven experience in managing marketing budgetseffectively.
    • Proficiency in using marketingautomation tools analytics platforms and project managementsoftware.

    5. Communication andInterpersonal Skills:

    • Excellentverbal and written communication skills in English andArabic.
    • Strong presentation and negotiationskills with the ability to communicate marketing strategies andresults to stakeholders at all levels.
    • Collaborative mindset and ability to build relationships influencecrossfunctional teams and work in a multiculturalenvironment.

    6.ResultsOrientation:

    • Goaldrivenmindset with a focus on achieving measurable marketing objectivesand delivering tangible business results.
    • Strong analytical skills to track measure and report on marketingperformance metrics and make datadrivendecisions.


    Doesthis sound interesting We would love to hear from you. Ourapplication process in quick and easy. Applytoday

    This job has been sourcedfrom an external job board.
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