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    Director Strategy and Marketing - Riyadh, المملكة العربية السعودية - Talent Pal

    Talent Pal
    Talent Pal Riyadh, المملكة العربية السعودية

    منذ أسبوع

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    وصف

    Location: Riyadh SaudiArabia

    In fast changing markets customersworldwide rely on Thales. Thales is a business where brilliantpeople from all over the world come together to share ideas andinspire each other. In aerospace transportation defence securityand space our architects design innovative solutions that make ourtomorrows possible.

    We have been present in SaudiArabia for 40 years and with over 600 employees to date we aregrowing rapidly. Together we are delivering our signalling controland train protection systems for the NorthSouth Railway (NSR) thelongest system of its kind in the world. Together we are keysuppliers of inflight entertainment and connectivity systems aswell as air traffic management solutions in Saudi. We are makingSaudi Arabia a safer place by securing the countrys criticalinfrastructure and esecurity solutions that secure the countryselectronic payment systems. Thales has been selected to supplymajor electronic systems for air defence and the Group alsosupplied communication and optronic systems for the Army the SaudiArabia National Guards and the AirForce.

    GENERAL DESCRIPTION ANDMISSIONS

    • Define theRegion strategy and its contribution to the SBP process whilesupporting Corp/GBUs/BLs in the definition and the coordinatedexecution of their incountrystrategies.
    • Provide BLs with insights on localmarket dynamics opportunities & competitive environmentneeds and expectations to grow the pipeline. Enrich and guide BLsmarket participation strategy product policyprioritization/adjustments and marketingplans.
    • Contribute to the Group M&Astrategy execution through target identification participation inthe development of acquisition rationale and integration of thetarget into Thales.
    • Develop the strategicnarrative that demonstrates the economic and social value of Thalesto the local economy to maximize opportunities for local investmentfunding.
    • Assess the opportunity for greaterpullthrough of Group products to the country of destination incoordination with the BLs.
    • Identify transversalmultiGBU customer or market segment requirements to underpin theneed for new segmentbased offers.
    • Support andanimate the region SAMs/KAMs population in the definition andactivation of their accountfocused engagement plans.Develop/personalize accountspecific integrated value propositionsand value selling content. Leverage relevant segment marketingcontent & campaign assets.
    • Localizedevelop and execute integrated marketing campaigns activatedthrough the Communications team channel strategy in support of thelocal reputation of the company and region demand generationefforts. Leverage Digital Marketing capabilities to optimize localcustomer engagement. Track campaignKPIs.
    • Develop and execute the local SalesEnablement efforts.
    • Support complex captureteams that are tuned to local customer selection criteria with thesupport of value & bid marketing (value props Price to Winblack hats) and support achievement of GMOItargets.
    • Drive local Marketing Networkexcellence and the performance plan aligned to the changing needsof the business and endusermarkets.

    DECISIONSOWNED / KEYDELIVERABLES

    • RegionStrategy & Marketing plan
    • Region SA/KAengagement plans
    • Thales brandalignment
    • MarketingBudget

    KEY INTERACTIONS(as required)

    • TheAccount Team: BL Sales Manager Project Teams Capture teams Serviceteams Account Marketing
    • Local Head of Accountmanagement
    • Heads of GBUs GBU VP Sales BL Salesdirector
    • Account ExecutiveSponsor
    • SegmentMarketing
    • Digital
    • Communications
    • Anyother member of the Thales organization and leadership as required(Finance Legal Quality ProgramBid)

    WORK EXPERIENCEREQUIREMENTS

    • 15 yearsexperience in a senior leadership managementrole
    • 10 years experience in strategic accountmanagement
    • Proven experience in customermanagement and engagement
    • Track record ofleading diverse and senior blended teams of variousbackgrounds
    • Knowledge of KSA business andpolitical challenges and opportunities is amust
    • Proven background in the Aerospaceindustry
    • Commercial and Project knowledgeskills to manage project delivery issues and develop strategies onnew business
    • Experience in either of thefollowing domains; Aeronautics Transportation Cyberspace AirlineInflight Entertainment systems or relevant marketverticals

    EDUCATIONALREQUIREMENTS

    • MBA BSc/BAin business administration or Engineering background(desired)

    SKILLSREQUIREMENTS

    TechnicalSkills

    • Solid experiencein Strategy development and the orchestration of the strategicplanning process
    • Solid B2B marketingexperience/skills especially in terms of marketing strategy& planning and campaignactivation
    • Experience in the markets ofThales
    • Ability to drive a customer centricmindset shift
    • Ability to federate a team arounda common project/objective
    • Datadriven with theability to take or recommend decisions based on 80/20analysis
    • Ability to foster a KPIdriven learningculture (test &learn)

    SoftSkills

    • Politicallyaware and able to work sensitively wherenecessary
    • Able to achieve results throughnetworking and influencing as well as by more directmeans
    • Listening skill; Service attitude(internally externally)
    • Acts naturally as ateam builder and is a good communicator
    • Abilityto convince persuade and negotiate both internally &externally
    • Communication crosscultural andinterpersonalskills

    Languages

    • Fluentin English
    • Arabic and Frenchdesirable

    At Thales we provideCAREERS and not only jobs. With Thales employing 80000 employees in68 countries our mobility policy enables thousands of employeeseach year to develop their careers at home and abroad in theirexisting areas of expertise or by branching out into new fields.Together we believe that embracing flexibility is a smarter way ofworking. Great journeys start here applynow


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