- Participates in the development and implementation of the Marketing Communication plans, in line with the corporate objectives.
- Directs and manages the Digital Media Investment Section mandates, providing leadership and facilitating work processes in order to achieve high performance standards.
- Interprets and implements change in the Digital Media Investment Section providing guidance and support, necessary for continuous improvement.
- Ensures compliance with organizational policies, procedures and quality standards in the Digital Media Investment Section.
- Develops digital media campaigns in accordance with strategy by liaising with creative and media agencies (i.e. creative brief)
- Coordinates with creative, media, digital and production agencies
- Ensures the readiness and integration of all AdTech across STC.
- Plans, manages and innovates in connecting different Data, Subsidizers and new partners integration.
- Manages, plans and optimizes digital campaigns.
- Builds the digital media buying strategy.
- Builds the always on digital media strategy and execution for social, display and SEM.
- Reporting and dashboards of digital media ROIs and Investment.
- Defines goals and key performance indicators for each member of the team and ensures effective application of the STC performance management process.
- Directs planning and selection of manpower in the Digital Media Investment Section, in line with the business and operational plans.
- Ensures high level of employee engagement and capability development by providing on-going feedback and coaching team members within the Digital Media Investment
- Performs other responsibilities and tasks as directed by the Director – Marketing Communication in order to meet sector objectives.
- Bachelor's degree in mass communication/public relations
- Certificate in Planning and Running Successful PR Campaigns
- Relevant certifications in marketing such as PCM (Professional Certification in Marketing)
- Prior experience in managing, executing and monitoring media plans/requirements within a large organization
- Prior experience within the KSA region will be an advantage
- Prior experience in managing budgets
- Good presentation and communication skills
- Good understanding of the industry
- Strong negotiating skills
- Deep ties with the media community
- Good networking skills
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