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Jeddah

    Senior Executive - Jeddah, المملكة العربية السعودية - Starcom

    Starcom
    Starcom Jeddah, المملكة العربية السعودية

    منذ 6 أيام

    Default job background
    دوام كامل
    وصف
    Job Description


    • Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
    • Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.
    • Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
    • Manage day-to-day client relationships and communications.
    • Mentor and guide junior planning team members.
    Main Tasks
    Technical & Product


    • Ability to understand a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
    • Good sense of commercial understanding, able to both evaluate ROI drivers for business partners and agencies.
    • Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
    • Expertly developing and evaluating supplier proposals.
    • Ability to set client's expectations on all projects.
    • Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.
    • Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients' media investment.
    • Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
    • In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index (GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
    • In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
    • Knowledge of digital media and emerging technologies.
    • Lead on media spend summaries and flowcharts to make sure they are updated and accurate.
    • Direct team member with the input from strategy, implementation, data-driven insights and recommendations.
    • Mastery of flawless media planning process and ability to design integrated solutions to clients.
    • Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).
    • Help the team as required, eg perform competitive analyses, answering direct information requests, evaluation of media options.
    • Involved in helping develop and deliver competitive/plan rationale presentations
    Business Acumen & Operational Efficiency


    • Deep understanding of the advertising and media industry and the role of media planning within it.
    • Proven ability to manage multiple projects, clients, and stakeholders.
    • Strong project management skills, ability to prioritize, meet deadlines, and work under pressure.
    • Ability to develop a good rapport with media owners, colleagues and creative agencies.
    • Ability to assess media campaigns and develop actionable and insightful recommendations to optimize them against the project's goals.
    • Understanding of the client's business, their products, services, customer profile, marketing and business objectives, competitors and sales.
    • Building and maintaining media knowledge of the market, consumer, and media research available.
    • Develop a deep understanding of the business category & knowledge of the competitive frame.

    Desired Candidate Profile




    Profile:
    Qualifications


    • 3-5 years of experience in media planning or related role (online & offline).
    • Proven ability to mentor and lead a team of planning executives.
    • Strong organizational skills, team player, ability to multitask, and work under pressure.
    • Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
    • Problem solving mindset; pro-actively resolves issues and knows when and to whom to escalate
    • Strong communication skills
    • Strong analytical skills and ability to interpret data and market research.
    • Ability to multi-task and work independently
    • Attention to details and ability to work with data and numbers

    Education:
    Bachelor of Commerce(Commerce), Bachelor of Business Administration(Management)


    Gender:
    nm


    Nationality:
    Any Nationality
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